2016 was an amazing year for digital marketing, and it gained more popularity in this year with big and small sized businesses making their online presence and promoting their business through social media optimization(SMO).
Now, this is the right time to start thinking about how digital marketing trends going to change in 2017 and how we can prepare properly. Digital Marketing field is complex and volatile, but a thrilling one for anybody who stays up on modern digital marketing trends.
We are summarising the top digital marketing trends for 2017 as well as the challenges a digital marketer can suppose to face in the upcoming year.
Video Advertising Trends
Content will remain an essential thing of digital marketing for 2017. The new arrival of professional content writers in digital marketing field will make this content marketing field more competitive. Content may be the key factor in 2017. Create unique and high-quality content and promote it through social media.
Video Advertising Trends:
Now video marketing is a fast moving area in digital marketing. The growth in Facebook videos, live video streaming, video email marketing and audience engagement in YouTube are the clear indication for the increasing acceptance of video advertising. As the trend continues we can expect more updations in video ads.
The use of big data is becoming a critical method for top companies to outrun their peers. Big data market will increase in upcoming years. Internet of Things(IoT) will be one of the main key trends that are shaping the future of big data. The big data field is expected to develop rapidly because it has a great impact on SEO and digital marketing.
In the last few years, we’ve seen, the rapid growth of smart devices and wearable technologies.By using these kinds of electronic devices human involvements are reduced to systemize repetitive activities.
Google says: more searches are taking place on mobile devices than on desktops. So it is essential to make sure that your website is mobile friendly. Mobile has a huge impact on digital marketing and you should make sure that your website supports on all mobile devices.
2017 will be a great year for digital marketing experts. If you really want to stand out from your peers in the digital marketing industry, attending a digital marketing training or a digital marketing course will help you to build your career.