Entrepreneurs, particularly startup entrepreneurs are risk takers. We do not conform to the norms of safe play but are always on the lookout to push the boundary of trade and commerce to develop new opportunities and markets sometimes even where none exist.
We know that failure is the stepping stone to success and are not deterred by our own failures but press on towards our goal with single minded determination and take the help of people who have got the experience and calibre to help us.
So why is it that we do not even think of taking the help of people who have done it and seen it all but were unable to achieve their goal. Yes we are talking about unsuccessful entrepreneurs!
Anyone who embarks on the entrepreneurial journey dreams of his startup achieving great heights in the days to come but the unsavoury reality is that 90% of startups in India fail within the first 5 years.
They fail not because of want of dedication, effort or enthusiasm but despite that due to common mistakes that have been repeated in the past by similarly dedicated entrepreneurs. So wouldn’t it be prudent to learn from their mistakes and take steps to avoid them so that you do not meet the same fate?
Why is it that as entrepreneurs we look up to successful entrepreneurs like Mark Zuckerberg, Narayan Murthy, Bill Gates etc and read about them in the media to take inspiration. Instead of reading about how to build a successful enterprise why don’t we work with those entrepreneurs who have tried but failed to make a mark for themselves?
It would be prudent to take the help of these entrepreneurs either by making them your mentor or giving them a suitable role in your startup as a consultant, partner or even an employee. This one step can open many doors for you.
It is said that a successful entrepreneur is one who has let go of his ego. No doubt he is confident of his own abilities and while confidence is good for an entrepreneur ego is definitely not. It comes into play when you think you are the best and the smartest. A successful entrepreneur realises that he is not the smartest and neither is he smart in every field related to his/her business. So make a bold move and engage with a unsucessful entrepreneur in any capacity that you like and get firsthand experience of what to do, when to do, how to do and what not to do by your side.
In fact, a unsuccessful entrepreneur can be a big asset for your startup as he can act as a warning beacon against mistakes. He can seize the situation perfectly and tell you about the potential benefits and pitfalls of following a particular strategy. He can tell you where he went wrong in picking teams, spending money, delegating authority, marketing of his product/service etc and thus guide you on the proper path.
There is a tendency to treat such entrepreneurs as failures but in fact, unsuccessful entrepreneurs are an invaluable source of practical experience that can be channelized for the greater benefit of your business.
Media is full of success stories and naturally so but there is an urgent need for entrepreneurs to take a hard look beyond the headlines and dive deep into the failures of entrepreneurs. This way you make someone else’s failure your stepping stone to success and you need not face the same trials and tribulations that they faced and can hope for a far smoother entrepreneurial journey.
Vineet Arya has over 25+ years of experience in communications, brand building and 360 degrees marketing.
He has worked with some of the most-sought-after MNCs, including AMD, SanDisk , Tata Power Solar at senior marketing positions. During his career span of 2 decades he has managed entire marketing bouquet right from brand building and PR to ATL, BTL and Digital marketing.
After almost 19 years of stint in the corporate world and helping MNCs grow, Vineet decided to quit his full-time job to help budding start-ups in managing their marketing functions. He has utilized his vast experience in marketing to help start-ups scale faster with limited resources; and grow with the right set of Go-To Market strategies.
He is an entrepreneur himself and is currently heading a marketing venture – ‘Outsourced CMO,’ which helps start-ups to work with a low-cost virtual CMO and offer plug n play marketing planning, support & implementation services to start-ups and SMEs. He himself takes charge as a virtual CMO for multiple start-ups at a time and helps whole start-up ecosystem by optimizing the marketing budgets in the shortest span of time and scale up faster.
With ‘Outsourced CMO,’ he has successfully helped various start-ups in the manufacturing, e-commerce, edtech, and service industries. Besides his profession he is a mentor in NASSCOM 10,000 startups to promote new age entrepreneurs . Part of NAIN program of Department of IT BT and S & T ,Government of Karnataka , to evaluate & mentor new startups proposal received for Govt funding , support & network. Mentor at IvyNext.com
Please visit Outsourced CMO or write to him at firstname.lastname@example.org