Just like any employee associated with your company your chatbot must be presentable in each and every wayAreeba Khan
It is very important for your brand to deliver the right tone of voice. Whether its your employees, the products/services you offer or the kinds of advertisement that you run.
Just like any other channel that reflects your brand, a chatbot should also fit within your brand image.
Let me explain…
Chatbot may just be a program for you but for your users, the experience they receive matters.
According to latest stats, only 11% of 37% consumers, who interacted with a messaging chatbot actually purchased through it.
What could be the reason?
“Without a heart or personality, it will be difficult for your audience to connect with your chatbot and build a strong, emotional tie with your brand”.
I am not saying all 26 percent of the potential buyers left because the chatbot was not branded enough.
But I can give you hundreds of successful online businesses using AI and earning customer trust with two things.
Delivering Quality and Brand.
While interacting with your customers, your chatbot is, in fact, your brand representative.
The Way your ChatBot Delivers the Tone of your Brand is equally important to the Message it Delivers to your Customers.
For instance, having a chatbot icon adds life to your chat window. A fun looking character instantly adds to the basic human-bot interaction. It can potentially increase your chances of generating qualified leads as well.
Siri, Cortana, Alexa all have a personality, don't they? That's what makes it easier to identify and differentiate from one another.
However, creating an awesome Chatbot Icon is not enough to brand you. There are many other things that accumulate customer experience.
Botsify is a Chatbot Building platform where you can create a human-like, engaging chatbot for your brand. The platform offers several pre-designed tools that help speed up repetitive processes for you.
Here are a few tips to help you begin with…
When customizing your chatbot, consider it one of the channels your brand connects with its audience. Do not for a second think about replicating a cool interactive chatbot of some brand, just for the sake of it.
Your chatbot must always reflect your tone, your identity and your ideology as a brand.
Remember one thing when you are investing into chatbots, always provide value to your users in order to build a brand image. But do not expect your audience to give you something in return every time.
Their chatbot provides product info, recipes & cooking inspirational content.
They use optimized button-like-options to categorize types of recipes, foods and more until the user has enough items to make a dish. Then the chatbot redirects them to a recipe on the website.
Teach your chatbot to remember the choices a user makes, and provide relevant information to them the next time.
Surprise them by providing quality and timely support. So that they remain loyal to not just your service but your brand as a whole.
It's completely okay when your chatbot fails, it shows that your bot is unable to understand a customer. In other words, the user is telling you exactly what you want and add to your bot’s vocabulary. Simply teach your chatbot to do better the next time!