This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

Scope of Digital Marketing and its future aspects in India

Digital Marketing has opened up new era for publication landscape to make your business better. Digital Marketing is most guaranteed way of promotion.

Scope of Digital Marketing and its future aspects in India

Thursday September 28, 2017,

9 min Read

The arrival of the digital advertising has opened up a publication landscape of performing business i.e. online organization.

As per a poll- by 2017, India will have approximately 600 million net users that finally create a fascinating small business opportunity to sell products and services to an increasing population of tech-savvy internet users. Lately, booming incidence of electronic India effort is also adding plenty of fresh flavors and fervors into the future of digital marketing. Growing startup tendency is just another reason that plays a substantial role in producing digital advertising range in India. The most typical issue that startups face is insufficient money and electronic marketing can save them since the most cost-effective boon in disguise. It's highly economic and equally strong method of conversion-oriented advertising. All of the digital advertising maneuvers may also be quantified via powerful electronic marketing tools such as Kissmetrics, Google Analytics, Google Website Optimizer, etc., making it among the very result-oriented manners of promotion.

There are over 900 private TV stations and 250+ radio channels in India, making traditional advertising rather costly and exceptionally confusing with a great deal of in-built vacillations. Nonetheless, in the present world of the net, Digital Marketing is the only real one and most guaranteed method of promotion, which is broadly being the most favored space of advertising communications and relevant interactions.

Today, advertising is majorly based on internet advertising (inbound promotion) -- Marketing from the Digital Sphere. The scope of digital marketing provides a number of the most effective methods of marketing where conventional modes of marketing neglect.

Digital Marketing has excellent panjandrum more than entrepreneurs as it not only simplifies but additionally allows them to maximize their startups at the cheapest and quickest possible manner. Future of electronic marketing will be more encompassing in 2017, as a result of its capacity to provide a broad array of economical, strong and modern mechanics and mediums of promotion. Undoubtedly, there's a terrific scope in digital advertising and it's an indisputable fact.

Digital marketing takes matters into Account like -

• Optimization of internet advertising & related ROI

• 34 percent of those firms already had an integrated electronic marketing plan in 2016

• 72% marketers Think That traditional version of marketing is no more adequate

• Company earnings driven by online marketing will get improved by 30 percent

• Digital Marketing budget may transcend the IT funding in 2017

Digital Marketing will stay as the Most Effective and result-oriented Means of advertising in 2017 also, and a Number of my observations on present and future prognosis of 5 Important channels which will cover crucial role in determining future of digital marketing in India is--

Mobile Marketing


To invent result-oriented marketing campaigns and plans, mobile marketing will play among the most crucial functions in 2017. Understanding customers' changing demands and attributes lets marketers aim at a result-oriented fashion. According to analytics-

Present Outlook of Mobile Marketing at Driving Customer-Engagement- 40 percent (approx)

Future Outlook of Mobile Marketing at Driving Customer-Engagement- 75 percent (approx)

From customers' apparatus usage standpoint, Smartphone adoption and incidence of mobile messaging and apps will be the topmost tendencies of electronic advertising in 2017. 2017 will come with a number of the newest choices for paid media on cellular messaging programs which will likewise be promoted by artificial intelligence, which will be just another fad that will go together with mobile advertising. Brands are growing bots to engage clients, also Facebook's Bot Engine for both Messenger and Google's new aid support introduced in Google I/O 2016 signaled in the direction of the increase of Artificial Intelligence to offer more interactive and personalized aid to customers through mobile advertising.

• More than 52 percent of searches are done via mobile.

• 89 percent of Facebook Daily Active consumers come through cellular.

• 92 percent of mobile networking time is invested in Smartphone programs by consumers.

Modern customers prefer to look at video articles on business promos. Growing demand for the visual material has become into video marketing become among the most appealing tendencies of electronic advertising in 2017. Every time a visual content is nicely produced to convey the message within an interactive and engaging manner, conversions are always ensured.

Video content is consuming the content promotion and internet marketers make the most of its capacity to lure more clients in fastest possible time. With booming mobile advertising, videos are now available on cellular phones that accelerate the entire procedure. Video advertising is the Most Effective way that businesses use for --

• Presenting themselves

• Spreading their messages

• Promoting their products/services

• Increasing their achieve and optimizing search rank

• Boosting customer participation and improving returns on investments

• The Use of GIF movies on different social networking channels such as Twitter & Facebook

• Storytelling with the Support of live streaming videos

• Email Marketing

Email marketers of a number of the very prosperous marketing and advertising agencies maintain a yield of $40 for each dollar they spent. Well-targeted email marketing is going to be among the very best methods for ensuring conversions in 2017.

Email advertising is the most significant part of your small business branding and you will need to pick those tendencies that befit together with your client profile and company objective. Your emails should reflect your caliber and utilize skilled email templates ought to be the foundation of your email advertising effort in 2017. A number of the top styles of email advertising in 2017 are-

The use of Email marketing tools for sending and monitoring of personalized and targeted emails which will allow you to know increasingly more about your client base such as their demographics, trends, age, devotion, etc..

Integration of social networking content in email advertising strategy is just another trend which will see a great increase in 2017. Advertisers will rather provide references to their own social content inside their emails.

2017 will observe a decline in an email blast since this year could be of emails that are customized. Mobile-friendly email advertising is just another trend that'll be quite popular over the domains of digital advertising.

Aesthetically appealing animated emails are also likely to become a popular trend of electronic advertising as such entertaining new emails lure visitors and maintain their attention that finally assists in conversions.

Social networking changes quickly since there are scores of new platforms arrive every year. The calendar year 2017 is also a host for its assortment of new social networking trends, and societal websites marketing will for sure be among the most common digital advertising channels for optimization, branding, lead conversions and generations.

As social networking keeps growing, it's an enormous ability to channelize advertising campaigns in innovative and productive ways. Social networking is a moderate that adeptly reacts to new technology innovations, but at precisely the exact same time, in addition, it exceeds client's expectations. Knowing future tendencies of social networking and planning strategy according to that will guarantee success for businesses. Some of the Major social networking tendencies in 2017 are --

Enormous evolution of Snapchat will be among the most interesting, strong and innovative trends of social networking marketing in 2017.

Live video streaming is gradually changing the situation of social networking campaigns, and the tendency will observe a great rise in next season also. Various platforms such as Facebook reside, SnapChat, Twitter, and Instagram all are mixing live streaming videos which will let them become a high choice for entrepreneurs.

Live movies also guarantee 10 times more opinions than pre-recorded videos, and these qualities will allow them to dominate social websites marketing more efficaciously

Instagram stories, societal slideshow advertisements, societal conversations, etc. are the top elements of social networking marketing in 2017.

Search engines evolve continuously, and their modifications instant change in entrepreneurs' methods of targeting audiences. To succeed, it's necessary that you understand latest changes of SEO advertising and applying effective search engine plans so. Mobile advertising and social websites optimization have improved the frequencies of searches all around the planet, and according to data, 14 billion internet searches have been conducted every month through various search engines.

Link building will remain as a powerful search engine optimization technique, mobile advertising will rock the house, and together with Google, other search engines may also play substantial roles in ensuring good search results.

The use of keyword research tools such as Google's Keyword Planner, Moz's keyword research will be the best tendencies to know right keyword phrases that your audiences hunt.

Quality content advertising with the perfect mixing of video content will be an additional prudent practice which experts believe as the most dominant prospective tendency of electronic advertising in 2017.

Personalizing SEO campaigns according to target viewers, being creative, usage of pure links and moving website to HTTPS are the search engine optimization fad that will determine future of online advertising campaigns in 2017.


To survive in the current aggressive and frenzied market situation; it's must for Indian companies to have a well-integrated online advertising strategy. Without Digital Marketing, companies may fall short of producing contemporary advertising strategies and therefore, they can turn advertising. Digital Marketing scope at the future of advertising won't just let companies survive but also flourish in the most result-oriented fashion. Including new methods, following latest upgrades of Google and integrating future trends of electronic marketing will allow your inbound advertising reap fantastic benefits for you personally in 2017.

At the year 2016, the majority of the businesses were kind of fighting with a growth rate approximately 6 to 11 percent; just digital industry saw an increased rate of 41 percent, which isn't likely to be stagnant at 2017 as well. Digital Marketing will be certain stay as the best method of advertising in the future also, and it is going to be rewarding for you to climb onto the electronic bandwagon once the time is correct, either career-wise or even business-wise.