Google Analytics Tracking Code
As indicated by the review by Moz, sites with a Google following code introduced performed superior to those without. Maybe this is a flag to Google that the site is controlled by a website admin who is effectively required in checking it, and hence liable to be more dependable.
Robots.txt are critical as they tell web crawler arachnids like Googlebot how they ought to connect with the pages and documents of your site. On the off chance that there are pages, records, or pictures that you don't need Google to file, you can square them with the robots.txt. Without a robots.txt, Google will aimlessly file everything on your site.
URL is HTTPS
Secure sites, or sites with SSL Security Certificates, are appeared to improve in the SERP's. This is likely a flag to Google that your site is sheltered, secure, and genuine. At the end of the day, the better the client encounter, the better you will rank.
A sitemap is basically a guide of the pages on your site. This guide contains metadata and data about the association and substance of your site. Googlebot and other web search tool web crawlers utilize sitemaps as a manual for all the more shrewdly creep your website. Having a sitemap can help your pages get ordered, and enables you to highlight content that you need web indexes to slither.
Composition markup is an approach to change the presence of the metadata exhibited about your site in the web crawler pages. By utilizing a schema.org markup, the meta depiction under your web index posting can be changed to present data like audits, representative profiles, and so forth. Having appropriate pattern markup for certain data can even land your substance in the Google answer box, which is an ensured approach to direct people to your site.
Number of Internal Links
Inside connections, or connections starting with one page on your site then onto the next page inside your site, are imperative for SEO for a few reasons. To begin with, they enable you to pass on specialist from your most noteworthy expert pages to your lower specialist ones. Second, they give more ways through which Google can slither your site. The more connections from your primary pages to your sub-pages, the simpler it is for Google to find these more profound pages and record them.
URLs ought to be kept basic: short, and hyphen free. That is the thing that Google needs, as long URLs with the unreasonable utilization of hyphens have demonstrated to perform more terrible than short and simple URL. This bodes well, as Google keeps on focusing on ease of use and the client encounter, and having a short and simple to recall URL fits that criteria.
Connection to Content Ratio
Google likes content, we know this. They additionally loathe connect spam, we realize that as well. Which is the reason it bodes well that on the off chance that you have a huge amount of connections on your site however very little substance, Google will believe you're attempting to force some sort of connection plan and de-rank you? That is the reason it's great to keep the connection to substance proportion low, to ensure you're not raising and warning.