A process to increase visibility of a website for target keywords or search terms in search engines.
SEO webmaster makes seven set of mistakes which pull down the efficiency of Search ranking.
1. Missing Keywords in Title and Descriptions:
Title and Meta description plays a vital role in listing website for target keywords on search engines. Using keywords in Title and Description is a suggested format to optimize your webpage. It could make a search engine bot and a visitors to understand an objective of your webpage.
2. Missing keywords in Image Tag:
A simple strategy to add keywords in image tags. It will increase image visibility in search results for target keywords.
For example: seo-leap-logo.jpg
3. Never Boost Up high traffic web page and search queries:
In google search console, let you see the high traffic web page and search queries which mean having high clicks. Optimize those web page and create backlinks (Off Page Method) for that URL from high page authority website. Engage page to be 1st position for high click search terms or keywords.
4. Write long content:
More content page gets high priority in search results, the content should be meaningful. Most of the website dropped down due to lack of less content. Add more content in web page that should be keyword basis.
5. Lack of keywords :
Choose keywords beyond Google keyword planner and optimize it.
6. Missing Rich snippet:
Rich snippet is a value added feature to enhance website visibility in search results. It helps to describe a website content to search engine bot to make better results.
7. Avoiding Old pages:
Old pages have high page authority. Instead of avoiding old pages, optimize those pages to increase page visibility and double the website traffic.