Content marketing has been the way to go as far as brand marketing on the internet is concerned these days.
The industry is expected to gain a worth of $300a billion by the year 2019. However, do you measure how it is performing?
It mainly depends on the business type and its goal how and why you’d want to measure how well content marketing really works. There are several tools for measuring search engine marketing progress.
There are several tools such as Google Analytics that provide useful metrics for website owners. Today we will discuss some of the most effective and expected to be successful content marketing metrics in the running year.
1. Page views
Pageviews simply tell how much your page has been visited. It actually gives the view count of your blog and articles. It is a good indication of how popular your page or website might be.Pageviews are a useful tool if you want to build audience for your website.
2. Bounce Rates
Bounce rate measures how many people left one of your pages without going to any more pages. It measures in the form of percentage. These metrics are quite useful as they indicate whether your content is engaging enough to drive traffic to more pages of your website.
3. Average Page Time
As the name suggests, it measures the average time a person spends on a particular page. It gives a good indication whether people are reading your articles completely or not. In short, it tells how interesting your content really is.
4. Number of Users
It gives a clearer indication about your website’s popularity than Pageviews. It counts the number of distinct users that visit your page so it is much more accurate.
Sessions refer to a visit from a single user. They might view more than one pages of your website but it mainly tells how frequently a user might be visiting your page.
6. Multiple Page views
If your article links to another page on your website, multiple Pageviews help to identify how many people go for those links. It measures how well your content can bounce traffic to other pages of your site.
7. Returning and New Users
It gives a count of how many users visit your page for the first time and how many of them are doing it again. It is a good practice especially if you wish to attract new visitors to your site.
All the above mentioned metrics are referred to as basic content metrics. Let’s now talk about a few social metrics.
8. Social Share
It tells you how much your content is being shared on social media like Twitter, Facebook and other websites. These shares can be made on the basis of content, length and type.
It is a good source of general feedback from people about your content. Facebook is probably the leading source in this regards.
10. Search Traffic
It is a type of search metrics. It tells whether your content is driving enough people to your website or not. It tells whether or not your blogs or articles are gaining popularity with time.