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Growth hacks

Does my product require SEO on Amazon?

Get your Amazon SEO strategy right!

Sam 18 Stories

Tuesday April 02, 2019 , 3 min Read

Your site isn't the main place on the web where you might sell your items. If you have a product page on Amazon, you want customers to find it easily, for that you would need your site to appear on the front search results page (SERP) for your industry keywords. Inability to get your Amazon SEO strategy right, which is not the same as Google, will result in more rush hour gridlock and fewer deals.

Understand that the Amazon Algorithm works uniquely in contrast to Google.

An Intro into Amazon Algorithm

The biggest part of Amazon SEO Basics is Amazon Algorithm. It is alluded to as A9, in light of the fact that the organization of a similar name that handles SEO for the organization, is an auxiliary of Amazon, named A9.

Each Amazon search is value-based. That is the reason its calculation really boils down to just 2 things:

Relevance
Performance

If you go for Amazon product optimization, for these two, critical elements, you'll end up converting more customers and selling more on the site.

Important Amazon Ranking Factors

Your Product's Title

Likely the most critical component of your Amazon SEO strategy, as far as relevance is concerned, is the product title factor. You'll need to put the most important keywords for your item in the title.

Your Seller Name

Consider the effect of your seller name on your relevance as one of the Amazon Ranking Factors. A few advertisers have seen that they can get particular products to rank higher in Amazon's organic search lists in the event that they incorporate the principle keywords for the item inside the seller name.

Your Amazon Backend Keywords

Back-end keywords are basically "hidden" keywords that may be utilized in your Amazon Seller Account's back-end area. Their capacity is to reveal to Amazon Algorithm that a particular product listing is focusing on a particular keyword on the site.

Think about these back-end keywords like the meta tags that tell Google what your website page is about, which enables the search engine to know when to show the page to individuals scanning for specific data.

Your Brand Field

Amazon product ranking is an item's brand field appears on the item page (directly over the title or feature) and connects to different search lists for extra items from a similar brand. As you list your items, be fastidious about spelling your brand name precisely right.

Your Product Description and Bullet Points

These go together. They enlighten your customers regarding your product, so this is your chance to be very detailed, and convincing. Of course, you’ll need to include your most important keywords here, as well.

Get your Amazon SEO strategy right!

BoTree Technologies is Amazon SEO company that provides result-oriented Amazon product SEO service. We take Amazon SEO Basics to the next level so that you can get the desired ROI from your e-commerce site. We carefully analyze your Amazon Ranking Factors and help you achieve the conversions you deserve from your e-commerce site.