Follow Us











Startup Sectors

Women in tech







Art & Culture

Travel & Leisure

Curtain Raiser

Wine and Food


This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

The need and importance of logo all you need to know

The need and importance of logo all you need to know

Monday July 23, 2018,

6 min Read

What is a logo? And do we actually need it?


A logo is a mere combination of text and visual imagery and basically serves two purposes; one, tells the people about the company’s name, and the other, create a visual representation of your business. A logo to become a brand need to go through various stages, but once the logo becomes familiar, people automatically starts building trust in the business, and try to connect them. 

So for a great marketplace and to retain and attract more customers, businesses need a well-designed logo. Yes, a logo is the essential element that every business should be having. It is also termed as the sign of recognition. 

For instance, just look around; you could easily get to see 4 to 5 logos. Now consider the second thing, seeing the logo you could easily mention the company or business the logo is associated with. Now a question arises, how do you get to know about the brand? How just only seeing a logo you could tell about the company? Make it clear; a well-designed, professional and standard logo has the power to take your business to the heights. More simple and professional the logo is, more are the chances, the customers will remember you for a longer period of time. Once the people get familiar with the logo, soon it will bring great audiences to your business. This is the reason it is mentioned to choose the best Logo Design Company in Australia for the designer logo requirements. Moreover, having a professional logo builds trust and customers certainly develop an interest in your business and want to connect to you for their requirements. Remember, a good logo will help you bring in more customers.

What should a professional logo be comprised of?

The first and very important element is the text, font and readability of the logo. The logo should be super clear and readable. Irrespective of the business size, the business logos have become an essential component in this era. Logos can be of any shape but for a professional appearance, it should be clear and readable from the certain distance, so the text and font need to be simple. When you get your logo designed by the top Logo Design Companies, they cover things like-

- Guidance on the different variations of the logo and areas where they should and shouldn’t be used; and the full structure of the logo;

- How the logo would appear;

- What fonts are used;

- The colour and the font family;

- White and black background checks;

- Guidance on logo modification.

These are the certain and must-have elements that the designer would let you know. Simple and clear the logo, the more professional it appears.

Some other points to be considered for the professional and well-designed logo are-

- Pick the simple and visible colours: Logos are not restricted to limited areas; rather they would be used in various situations and areas. The business logo might appear in business cards, website, social platforms, letterheads, pull up banners, product packaging, and across various advertising platforms, so it is stated to use few colours with a crisp presentation. Sometimes the printing technology may differ and for this reason for the powerful logo the designers follow or stick to a simple palette of less than 3 main colours. And all the colours used are in contrast with each other.

- To reach heights may take a certain amount of time, but the businesses need to stick to something professional and easy to remember variations and colour in their logo design. The businesses should prefer something visual and easily memorable, and having something memorable about your logo is a brilliant idea. Different businesses opt for different techniques to highlight their logo, by adding some sort of illustrated icon or either by using some interesting text. Some logo Design Company in Sydney, Australia also mentions using something catchy and easy to remember the content or appearance of the logo, as the best visually presented logo would help the business in many ways.

How to get the best and desired logo?

Yes, this is the greatest worry of various businesses these days. Just keep calm and hunt the best Logo Design Company in India. Such companies will not only design the professional logo but also fulfill all your Logo Design Service requirements. There are a number of designers available online and offline, but make sure you reach the one with a strong portfolio and who have deep and crisp knowledge of design. Some of the tips for choosing the right logo designer are-

- Search thoroughly online.

- It would be great if you have any connections.

- Choose the best.

- Make sure to check their previous work.

- Have a quick look at their portfolio.

- Know about what brands they have worked for.

- Ask other business for the recommendation.

If you’re running a small business and feel there is not much need of such fancy and professional logos, then in such cases, you could hire a freelancer to design a logo for you. But for large and big companies, where goodwill matters, you ought to pick the best and top Logo Design Company in Australia for all your requirements. 

Well, it is also advised, irrespective of the size of the business, each and every minute step and presentation of the business matters. What does all business have in common? Customer satisfaction, right? So until and unless the customer isn’t satisfied how would the business operate and survive in this competitive scenario. And so the basic element is customer’s trust and satisfaction. And how would customer build trust? 

It’s simple enough, the customer easily gets attracted to areas with the best presentation, better product, and services. And how would they remember you? With your tagline or your logo. So logo designer makes sure to design the logo which could easily be understood, have clear visibility and help achieve a great marketplace. 

Logos have the power to communicate and once the customer’s built trust, it would bring great business and help gain more customers. With the best logo, the business should also focus on delivering superior quality product and services.

Share on