10 of the top influencers in fashion industry to focus at your fashion event in 2017
Many factors drive Today's fashion industry, one of them is fashion influencers. Relating your fashion products and events to these influencers can turn your normal startup into large companies.
Many factors drive Today's fashion industry, one of them is fashion influencers. Relating your fashion products and events to these influencers can turn your normal startup into large companies. Research has it that fashion influencers play a big part in shaping marketing strategies in the fashion industry. So much so that up to 60% fashion brands have invested in influencer marketing and more than 21% are looking to follow suit before 2018. With the rise of fashion influencers, more businesses and startups are using their prowess to accumulate more profits. They’ll do it all to align themselves with fashion influencers to convince consumers to buy their products. After all, having a nod by a big fashion influencer is all that it takes to turn your products into instant selling success right? Here are some of the top fashion influencers to focus on your upcoming fashion event:
1. Ralph Lauren
It turns out that as a major fashion influencer in the US and abroad, Ralph Lauren is making all the right moves. The top fashion influencer knew for its colorful shirts, knit sweaters, and classic wardrobe. The $7.5 billion fashion influencer enjoys tremendous popularity both online and offline. With an active presence on social media, Ralph Lauren is widely followed by millions across the planet. By 2016, this iconic fashion influence was already making stir in the fashion world and had received more than 2.6 million engagements like comments, posts, hits, likes and shares on different social media platforms including Twitter, Buzzfeed, Facebook, Instagram, Pinterest, and YouTube among others. Due to its immense popularity, several online sellers and coupon providers like ClothingRIC.com have partnered with Ralph Lauren to sell the brand at reduced prices. You can avail 10% off on Ralph Lauren collection site wide with promo code and enjoy up to 75% off on featured collection. Also, shopping through coupons is an excellent way to receive sitewide free shipping on select Ralph Lauren merchandise.
2. Alexa Chung
In the world of fashion influencers, Alexa Chung is a familiar name. She has been an inspiration to millions around the world having endorsed big names like Mark & Spencer and AG Jeans. Chung’s Instagram has over 25, 0000 followers and the number is growing. The famous TV presenter and fashion model has since become a famous fashion influencer and icon. Having won the British Fashion Style Icon Awards three times to date, she is keen to win more accolades in coming years. Active in the industry since 2006, Alexa is now planning her own lineup of fashion apparels and accessories.
3. Camille Charriere
With over 541,000 Instagram followers and counting, Camille is the perfect example of how to put your power to influence fashion in a big way. The British-French beauty is a blogger, a fashion model and has her website. The site features different brands of fashion apparels and accessories that you can wear every day. She also provides useful tips to buy quality garments without spending a lot. A perfect fashion influencer in her right, Camille has big plans coming her way.
4. Gala Gonzalez
She has around 769,000 Instagram and is a vibrant social media fashion influencer around the web. She runs her site with frequent updates on fashion events, apparels, style and trend and useful traveling tips. Known for her unique dressing style and traveling, you’ll often find her on the move in pictures, as she is fond of traveling. Her idea of a favorite picture is to pose in front of the laced sun in the background.
5. Chiara Ferragni
She has around 769,000 Instagram and is a vibrant social media fashion influencer around the web. She runs her site with frequent updates on fashion events, apparels, style and trend and useful traveling tips. Known for her unique dressing style and traveling, you’ll often find her on the move in pictures, as she is fond of traveling. Her idea of a favorite picture is to pose in front of the laced sun in the background.
6. Jessica Stein
Another fashion influencer from Sydney, Australia. Stein is moving the social media on her fingertips with more than 3 million Instagrammers and 110000 Facebook followers. In fact, she is among the top fashion influencers in the industry. Her site is among the most prolific travel guides you’ll ever find on the web. Despite her love for travel, she is a passionate fashion model and blogger and has featured in several famous Ad campaigns for prestigious brands like Dolce Gabbana and Revolve Clothing.
7. Danielle Bernstein
Did you know that Bernstein is the same fashion influencer who made headlines last year? The reason was her claim of getting up to $15000 per Instagram post became a popular talk of the town. Now that she has more than twice the Instagram followers, she will likely get even more money for a single post. The 23-year-old fashion icon is a graduate from Fashion Institute of Technology and has featured in recent Ad campaigns of Amazon Fashion and Nike. Her site tells more about her interests, modeling and upcoming fashion trends.
8. Margaret Zhang
The owner of the famous site is a widely popular fashion blogger and a street style fashion icon. Zhang is among those fashion influencers who understand what fashion is about. Her blog is a piece of art, and it shows in every tab. She is busy with writing editorials for Harper’s Bazaar, Marie Clarie, and provides consultancy for Swarovski and Yeezy.
Rest assured, if you are planning a fashion startup, get hold of any of these fashion influencers and watch your business grow overnight.
9. Primark
It is one of the top fashion influencers in the fashion industry and is known to millions across the world. Primark is equally popular among online sellers, retailers, and customers. The Primark is active on several social media platforms including Instagram, YouTube, Facebook, Twitter, and Pinterest. Moreover, the brand is also touched by blogs, magazines and newspapers alike. With more than 100,000 engagements and over 6 million engagements, Primark should quickly make into your top fashion influencer list.
10. Zara
Getting a fashion influencer is all about having as many followers as possible. The more the followers, the more likely you can sell your products. In the same vein, Zara, a notable apparel brand is certainly among the top fashion influencers in the fashion industry. With over 9 million engagements and just over 200,000 mentions, Zara can be the perfect fashion influencer for your brand.
