Mobile applications can become a key marketing and sales tool for B2C companies. With the mobile-first approach of retailers these days, it has become imperative for app developers to be creative and innovate in the technology. Touted as the future of tech, Geo location is the future of mobile user interface.
Today, developers are making use of the location based app development in many innovative ways. The tech has single handedly been responsible for many new businesses. We take a look at the different creative ways businesses are using Geolocation in their app.
Whenever a new mobile app comes to the market, it aims to solve a consumer pain area and provides a more convenient daily life. If This, Then That or popularly known as IFTTT is one such service which helps the user notify others about key things such as running late to a meeting, grabbing medicines from the local pharmacist etc.
Currently available on Android and iOS device, the Geo location technology is perfectly used by the location based app development company.
Efficient customer support
Most important thing for B2C businesses is the customer satisfaction and retention. E-commerce, retail stores and service providers are vying for more and more attention from the users. With the help of a mobile application, they can finally design and push content which the user is looking for. Outlets in big shopping malls can reach out to more people if the visitors know what to find where. Similarly, big retail chains are trying to grab the attention of shoppers by telling them what they might want to buy and where to get it from.
Whether a person is on a vacation or in his hometown, knowing new places, hangouts is always something that has interested people. Developers who work on a B2C applications have realized this and thus often offer personalized recommendations depending on the Geo location of the app user.
A restaurant discovery mobile app can suggest top eating joints in the area whereas a location based app development company in New Jersey can recommend top tourist destinations.
Notifying users about threats
Natural and man-made disasters can occur at any point due to the fickle nature of today’s society. It has thus become imperative that mobile tech be used for alerting people in cases of emergencies. This is exactly what apps such as FEMA (USA) and LastQuake (France) are using Geo location to help alter the users. With the god-sent feature of push notifications, one can get critical information about earthquakes, floods and other emergencies based on the automated analysis of news outlets. This is a fairly new way of using the tech but it has a bright future ahead.
One minute take: Location Based App Development companies are building app for businesses that can make utmost use of it. With different functionalities, we have seen different companies use the feature in empowering way to help the app user. Geo location has a bright future ahead with many new creative ways of mobile tech coming up.