If you are a website owner who wants to get the best out of SEO, you need to understand that the timing of your SEO strategies and exercises is just as important as the strategies or exercises themselves.
Whether you are doing a website launch or redesign, the best time to start doing SEO is before you release it to search engines for indexing and ranking. In other words, SEO work and website design should start at the same time.
For new websites, SEO should run concurrently with web design and user experience (UX). This means that the SEO strategy will determine the kind of content that will be used and where it will be placed on the website. Success in SEO is, thus, a result of the effort put towards intertwining web design, UX, and SEO. Starting SEO during the web design process accelerates the results of SEO.
However, this has another implication for your business: your UX and web design experts must understand SEO and your SEO guys must understand UX and web design. These experts might need training in four critical areas (design, UX, front-end development, and SEO). But the effort is definitely worthwhile. It'll be easier to brainstorm and the chances of the new website being successful are significantly increased.
If you've already launched your site, the best thing to start with is an SEO audit. An SEO audit helps you to know your SEO strengths, such as the pages that are ranked highly by search engines. You also know what SEO aspects make the page perform well so that you can maintain/preserve or replicate those competencies as you redesign the website.
Also important during website redesign is having a 301 redirect plan. As the old URLs are being changed, the redesign team should carefully redirect traffic to the new URLs so that traffic to the site is not lost once the redesigned website is fully functional. It would be and has been for a few businesses, lethal for the business if this SEO aspect is forgotten. Imagine what would happen if your site's visitors were greeted by a "404 – Page Not Found" error when they tried accessing your site's web pages.
For both new websites and redesigned ones, SEO is an ongoing activity. In today's fast-paced technological atmosphere, most of the SEO aspects change within short time spans. At one time you'll need to install an SEO plugging and at another time formulate your content according to the current trend. Failure to roll with the SEO trends would be a definite death of the business, especially if sales heavily rely on digital marketing.
Know the right SEO steps to take now to make your SEO strategy and website more successful. If your site is already running, engage an SEO professional and make sure a thorough SEO audit is done. This is the best way to know what actions best suit your website with regard to SEO success. And if you are planning on building a new site, involve your SEO team right from the start. SEO done during the early stages of website development helps to avoid SEO mishaps in the structure of the site that could cost you time and money in the future.
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