Live-streamed videos started in 2016 when Facebook came up with live-video streaming launched by none other than Mark Zuckerberg explaining the features of live-video. Videos are going to be face of business in this year and this means companies get more chances and ways to interact with customers and engage them with “behind the scene” content. Though 2016 saw a reluctant approach towards live-video since there are no controls like real tile editing, it won’t be surprise to see brands on strategies to get live and create authentic value in eyes of customer.
What is live video?
Live Video trends to look for in 2017
Which platforms are advisable for Live Videos?