It’s been eight years since we entered the market as an outsourcing software development company. “How much does it cost to make a website?” 一 has been a common question we’ve received over these years. It’s essential that clients know what they’re paying for when hiring a software development company and how they calculate rates. In this guide, we tell you about the real costs of custom software and website development at Steelkiwi and factors that influence the price.
Not all websites are of the same complexity. A website to publish information about your company or business will take a lot less time to develop than an eCommerce website, for example. To see how prices for website design for businesses are set, we’ll show you four different types of websites — small, medium-sized, large, and eCommerce — and find out how the number of pages and functionality influences the price.
Not every business needs a multi-page website. Sometimes, just a one-page site is enough to promote your company, products and services, short-term offerings, product launches, and one-time events. The page can also contain a product description, contact information, social media links, and a contact form or questionnaire. Apart from single-page websites, there are microsites that have multiple pages. All small websites are informational: they inform visitors about your business. Usually, these websites don’t take lots of time, money, and brainpower and are a good option for companies that are short on budget but want to market themselves.
At Steelkiwi, we developed a one-page website to introduce our word guessing game Alias. This page tells users about the game. It also provides links to Google Play and the App Store to download the app. It took us 240 hours to create the Alias website with interactive design and custom animations that help explain the rules.
Medium-sized websites consist of a few dozen pages and aim at marketing services and goods, attracting and converting visitors, increasing brand awareness, and building loyalty through a portfolio, customer testimonial page, services page, and contact us page. The price for developing a custom business website depends on the number of pages and features.
Take our Steelkiwi website as an example. It’s broken down into five categories: company, projects, services, industries, and blog. Each category helps build a picture of our company. The features we developed include search functionality, social media integration, a content management system, testimonials, a newsletter signup form, a blog, and CTA buttons. It took us approximately 500 hours to build the Steelkiwi website. As our company grows, so does our site. To keep it fresh, we’re constantly improving and updating it. You’ll also need to update your site if you want to stay competitive.
Large businesses need informative sites that contain hundreds if not thousands of pages. The best examples of large websites are portals designed to provide a single access point to a broad range of company-related data and services. Since these websites are content-heavy, the information provided is categorized and users can find what they need via smart search and filters.
One great example of a business portal is the General Electric website. This US-based international conglomerate operates across thirteen business segments including healthcare, lighting, and transportation. The GE website contains information about each of their business divisions. To clearly present information about their services, GE broke the website down into segments. By choosing a field — healthcare, for example — you’re redirected to web pages connected only with that field. Large sites like GE take lots of time to develop as they contain a bunch of pages and usually provide advanced functionality such as a CMS, search, filtering, and a blog.
eCommerce sites differ greatly from other websites because of the elements that are designed to buy and sell goods. The cost of developing an eCommerce site depends on what you want it to do. Some online marketplaces have several million items and functionality such as personal accounts and customer reviews. Other eCommerce platforms don’t require these features; they need just a small directory, a shopping cart, and online payments. The more items, functionality, and traffic you have, the more expensive your website will be.
One of the eCommerce solutions we’ve created is Roman-Mayer, a website for a watch and jewelry store in Switzerland. Our client asked us to do a full website redesign. It took us 615 hours to build search by category and implement multi-language support for English, French, and Italian. To convey elegance and luxury, we used exquisite soft colors and chic fonts. We let customers create wishlists and book in-store appointments. Additionally, we built a control panel to let admins easily upload CSV files with product information.
Estimating a website properly is tough. Every website project is different, and so is the price. Is it an MVP? Or is it a custom website full of functionally? Content, design, and functionality all influence the price for creating a website.
Сontent is a vital factor contributing to the cost of your website. In terms of content, all websites are either static or dynamic.
Static or dynamic? Check out some popular requirements for websites and find out whether a static or dynamic site is best for you.
When building a static website, there’s no need for backend development. That’s why they’re cheaper and hosting costs are a bit lower. Dynamic websites let you strengthen relationships with your users via features like chat, discussion boards, and forums. They also let you manage content. However, these websites take more time to develop since they’re connected to the server and require backend development. The price for dynamic websites varies depending on the functionality you need.
In addition, the price for your website depends on how many pages you need. The more pages, the longer it’ll take to develop.
The price for your website development also depends on the design. With design, you can create a strong brand identity for your company to enhance the relationship between you and your customers. Brand identity defines how users perceive your business. To build a powerful brand identity, you need to spend time on design. Consider all details from fonts and color palette to navigation and graphical elements.
Have a look at a project with complex designs that we’ve recently developed. Qravity is a collaboration, distribution, and monetization platform for creative teams to create entertainment such as music, movies, and games. Our UI/UX team spent 1500 hours creating a custom design for the Qravity website that included detailed wireframes, structure, logic, and the design itself. Additionally, we built a GUI kit that comprised the color palette, typography, and other components. For the homepage, we created a great animation with moving blocks and elements and effective CTAs to encourage newcomers to sign up. To be identifiable, we created a key ingredient — a logo. The logo underwent six iterations, and we designed it far beyond a beautiful picture but created a logo that embodies the main essence of the platform.
How does website design affect the price? Great design helps you capture users’ attention, but it’ll cost you. The more custom animations, illustrations, and graphics you have, the more time it’ll take to design your website.
Some sites are frontend only and require no backend coding, so they’re easier and faster to develop. However, a lot of websites do need features like signup, login, and push notifications. Every new feature increases costs. Below are some useful functionalities and approximate time frames for development.
How does functionality affect the price? If your website needs only frontend technologies, it’ll cost you much less than if it needs both frontend and backend.
Software development comprises the following stages: research and planning, requirements and prototyping, code development, testing and deployment, and maintenance. Each phase contributes to the cost of your website. To better understand what you’re paying for, let’s go through these stages in detail.
Deliverables: Goals and objectives, target market analysis, key competitor analysis, rough estimate
Deliverables: Product requirements specification document, wireframes, design concepts, detailed estimate, and timeline
If you’re short on time and money or don’t need to stuff your website with lots of features at once, you can start with a minimum viable product (MVP). This is especially helpful if you’re a startup. With an MVP, you can learn how users respond and find your formula for success. Later on, you can scale by adding new functionality.
Deliverables: Load testing, cross-platform testing, approval, launch
Deliverables: Software maintenance, updates, improvements
Website development isn’t a one-time process. Apart from ongoing software maintenance costs, you’ll need to consider other important expenses.
“There aren’t any quick magical tricks that SEO will provide so that your site ranks number one. It’s important to note that any SEO potential is only as high as the quality of your business or website so successful SEO helps your website put your best foot forward.”
- Maile Ohye, Google 2017
You can deal with SEO anytime. However, to prevent complications, we recommend thinking about your SEO strategy at the very beginning of website development. Of course, an effective SEO strategy doesn’t stop at the development stage. Lots of businesses build long-term relationships with SEO agencies to improve their site’s ranking. These agencies regularly provide analytical data, conversion tracking reports, keyword research and optimization, and link building.
It’s no secret that a simple and relatively cheap way to build a website is with ready-made tools like WordPress, Wix, and Joomla. But they aren’t always the best option. At Steelkiwi, we consider custom development the best approach for businesses, since you’ll get a quality website that’ll help stand your business in good stead.
If you’re looking for a website creation company to outsource website building, we’d be happy to help. Contact our sales representatives for a consultation. Meanwhile, we suggest that you look through our portfolio of software solutions to get a closer look at what we offer.