How to Add Schema Markup Code with Google Tag Manager?

    24th Sep 2018
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    Are you looking for a solution to put schema markup code on your website with Google Tag Manager? Then you are just a few minutes away from learning it. The importance of schema markup in SEO is not a secret now, and here you will learn to add schema markup with Google Tag manager through simple steps.

    What is Google Tag Manager?

    Google Tag Manager is a completely free tool provided by Google to add or upgrade the tag with no programming skills manually. You need to put up the Google Tag Manager onto your website, so you'll be able to begin adding scripts, even structured data markups on your webpage without any changes in website code.

    What is Schema markup?

    Schema markup is the code that placed on websites to help search engines get the extremely informative results for their users. Schema markup can be known as the language of search engines to understand the content present on any webpage.

    Types of Schema Markup Codes

    There are three types of Schema markup code.

    ●       JSON-LD

    ●       Microdata

    ●       RDFa

    Google recommends using the JSON-LD schema markup code whenever possible. You don’t have to be a programmer to write the schema markup code. There are many tools available to create schema markup automatically.

    Adding Schema Markup Code with Google Tag Manager

    Here are some easy steps you need to follow to add the schema markup code in your website with Google Tag Manager.

    Create appropriate schema markup: First, you need to create a proper schema markup code for your website. For generating the schema markup code, you can use online tools such as Schema Markup Generator, Schema App, Microdata Generator, etc..

    Test the Schema Markup Code: After creating the script, you must have to check it into the structured data testing tool to verify if it is working correctly or not. You need to paste the code into the “Code Snippet” section and run the test.


    Creating Tag: In this step, you need to go to your google tag manager account and create a custom HTML tag to add your schema markup code. You can name this tag such as Schema Markup Tag, Structured data tag, etc.




    Paste the Schema Code: After setting up the tag, you need to paste the code in the HTML text box and save it by the “Save” button in the top right corner.

    Trigger Setup: Here comes the most important step of setting up the schema markup code with Google Tag Manager.

    Now you need to create a trigger for your tag to fire on specific conditions. You can add a trigger by clicking on the Triggers button and choose the trigger type as the Page view.

    Here you can select all page views to fire the schema markup tag or you can go with “Some Page Views” option make the schema markup code visible on the specific pages.

    Make Connection: Now all you need to connect the Trigger to the schema markup tag by clicking on the "Choose a trigger to make this tag fire option."

    The Final touch: The last step of adding schema markup with Google Tag Manager is to make the changes submitted and published by clicking on the "Publish" button top right corner. 

    Testing the Schema Markup Code

    Finally, you can now check the schema markup code on your website with the help of the structured data testing tool. Just paste any URL of your site which you have chosen while triggering the tag and run the test.

    Schema markups are the significant facet of search engine optimization techniques. We suggest that you deploy the schema markups which are appropriate for your business. It can offer a competitive advantage also it's a useful technique to improve your search engine results.

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