How to be Successful as an Internet Service Provider
The Internet has penetrated the world dramatically since the past decade. However, being an internet service provider in any part of the world is not an easy job as the market is constantly innovating and the competition is fierce. These are a number of factors which will help you in being a successful Internet Service provider:
1. Multi-task by also providing TV and VOD services
It is very common nowadays for internet service providers to pair up with services providing video-on-demand like iflix and Netflix. Pairing up with brands like these would not only attract more customers but also establish a brand image in the consumer’s minds. Consumers also nowadays prefer internet service providers who also provide television services.
2. Do not compromise on your choice and quality of technology
It cannot be emphasized enough how crucial the type of technology you employ is for your reputation as an ISP. It is vital to invest in the technology solution which fulfills all your needs and requirements not just for today but also on a long-term basis. There is no space for having poor or misguided technology support for your business.
3. Making the payment process easy
As the customer base of an Internet providing business expands, it becomes more and more difficult to collect payments physically. Enabling costumers to pay through online transfer or credit cards is therefore far more efficient both for the customer and the ISP. Digital notifications will ensure that the customers do not forget about paying while the hassle of physical payment can also be avoided in this way, also preventing debt.
4. Customer service and communication
The most important thing which a customer need is an immediate feedback and good, personal service. Firstly, you should have an efficient hotline number where any troubled consumer can reach your representative in case any problem occurs. Secondly, your response to any customer complaint should be immediate and consistent so that you build a reliable relationship with them. You can even set up a CRM system which notifies your customer about any network issue through email or SMS notifications for a more efficient communication e.g. Konecteaze easily connects with its costumers through email to keep in touch regularly as well as through its website
5. Enabling internet mobility
In order to differentiate yourself from other brands, you can enable internet mobility by installing Wifi hotspots in various public spaces like shopping malls, parks, and restaurants. This will allow your consumers to use Wifi at these places using their home credentials- ensuring brand loyalty. Meanwhile, other people can also be encouraged to use these products and in return, you can use their contact details to market yourself and attract them.
6. Providing VAD services and deals
A successful ISP should focus on providing value added services such as Wifi, VOIP or OTT as well as attractive deals for customers. You have to constantly update your services in line with changing customer expectations which you can discover through market research and customer surveys.
7. Paying attention to regulations and other legalities
There are several changes going on in-laws and regulations like cyber laws, privacy requirements, credit card laws etc. Having legal experts who are up to date with the changing laws is very important for an ISP.
Thus, the following tips are bound to come in handy if you are an amateur ISP struggling to keep up with the market competition.