It is never easy to explain to non-SEOs how to position a web page thoroughly. In an increasingly complicated field, and to do it well you have to have a lot of control over a wide variety of subjects. But that's what we are here for, to shred those algorithms and show you some of the critical points to position yourself in this 2018.
If you are looking for SEO trends from other years, we invite you to compare the following points with SEO factors 2017 and SEO factors 2018.
Checklist to improve your SEO in 2019
There is a tremendous amount of detail to position yourself well in the world of Google. But with a little hawk view, you will realize that these 9 points can take you to most things necessary to position yourself well this year.
SEO Factor 1: Accessible and traceable URLs that Google can quickly analyze
One of the main things we expect from the Googlebot is that it reaches our page, either to understand the content that is there in text format, to understand images and videos or anything else that we have on the page so that its algorithm be able to position it. It is crucial. Without it, nothing else matters.
SEO Factor 2:
Investigate keywords and excellent Keyword Research
It is essential to know and discover the words and phrases most used by search engines to solve and get all kinds of questions related to your field. This is where your organization has to emphasize when looking for answers through the content of your site.
Your goal is to have this list:
· A primary keyword
· A set of secondary keywords related to your field
· The intention behind all these terms and phrases must be the same so that the same content can serve you in different cases. When you get them together, you'll have what it takes to focus on optimizing your sites.
SEO Factor 3:
Investigate the SERP to find what Google considers relevant (know what works)
Yes, it is also a matter of investigating the SERP a bit, that is, that you search Google, see what you are, and discover what Google is considering relevant in keyword searches.
What does Google believe is the content that will respond to this user's query? Remember that you are trying to find out the intention and type of content of the search and therefore, the pieces that may be missing there.
SEO Factor 4:
Create content that solves the user's purpose better than anyone on the first page
We already have our target marked, and now it's time to get with the content of the page. For this, you have to have the right person or team. Why? It is almost evident that by creating quality content, with its links, your options to share in networks, etc., you will make the content more credible, both in the eyes of Google and the visitors.
The next thing will be to try to solve the task of the user who is looking for something, and we want to do better than anyone on the first page, because if we do not, although we have optimized many of these other things, Google will eventually notice. And you know what? The search engines will be frustrated with your results when compared with others and will end up positioning these other people better.
SEO Factor 5:
Write compelling titles and Meta descriptions
Yes, Google uses the Meta description quite frequently. I know it seems that sometimes they do not, but there is a high percentage of occasions that the actual Meta description of the page is used. And that percentage goes up even more in the use of the title, so do not dismiss them.
On the other hand, the URL, although Google shortens it on some occasions, is also used in the snippet in the same way as other elements. We will talk about Schema and different types of markers later. But the snippet is crucial in SEO because it determines how it is displayed in the search result.
Keep in mind that the way Google shows results determines whether people will click on your ad or someone else's. The snippet is your opportunity to tell the user "enter my site instead of others."
SEO Factor 6:
Intelligently uses these primary, secondary, and related keywords
The related keywords are those that are semantically connected and that Google will see as a critical point to demonstrate that your content is relevant to the query, always taking into account the content of the text of the page.
Why is the content of the text relevant? Because if you put it only in a visual or video format or in some other embedded format that Google cannot quickly analyze, they may not tell it. They may not treat you as if they were content on the page, and you need to show Google that you have relevant keywords on the page to position yourself better.
SEO Factor 7:
When possible, use useful snippets and Schema to improve visibility
Okay, this does not work for everyone. But in many cases, writing useful snippets or creating semantic markers with Schema will be vital to improving visibility in search results. Here are some examples where you should take advantage of these opportunities:
· If you want to appear on Google News
· If you are involved in the world of recipes, with images and visual data
· If you need useful snippets with travel or flight information
SEO Factor 8:
Optimize the page so that it loads as fast as possible and looks good
Be careful, that it seems excellent means that both the user interface and the experience must be practically unbeatable so that people who want to access the content find something quick and easy to consume.
All this without forgetting the speed of loading, which as we have seen, Google will take into account from now.
And another significant fact here, security. The HTTPS protocol remains of great importance for Google. It was in 2017 and 2018, and, undoubtedly, it will continue to be so in 2019. Migrating to HTTPS is essential.
SEO Factor 9:
Who is going to help you expand this and why?
With this we refer to that specific list of people and publications that will help you improve with your project, so that your content is on everyone's lips, sharing on social networks and thus be seen by Google's crawlers as well as by people.
And here's the list of must do. We know that it is not easy and that positioning yourself well in Google requires many resources, but if you do all this, you will be fine in 2019.