Live broadcasting of video over the internet, also known as live streaming, has changed the way people and brands communicate all over the world today. Some of the factors that have contributed to live streaming is growth include deeper internet penetration, massive developments in mobile technology, and the always expanding influence of social media.
Due to the rising demand for live video in 2019 and the impact it carries, a number of dedicated live streaming solutions are available today that assist brands with live broadcasting video to their followers. In this blog, we are going to examine why live streaming matters in 2019.
Live Video Creates Huge Engagement
Did you know that live video accounts for almost 50% of all mobile traffic? According to statistics, live video is the most engaging form of online content in 2019. Brands that do not utilize live broadcasting as part of their marketing strategy in 2019 are losing out on an enormous opportunity to engage with their follows, fans, and customers.
The nature of live video is inherently more personal and engaging than other forms of media like pictures or on-demand video. The fact that live streams happen in real-time utilizes FOMO (fear of missing out) in people which further creates more engagement.
Live Video Leverages Social Media Following
Social media has played a huge role in making live streaming accessible to a large audience as anyone can start live broadcasting as long as they have a stable internet connection and a camera, which is found in almost every cell phone these days.
Live streaming solutions for brands leverage their social media following with features like the ability to live stream to multiple social media platforms at the same time from the same video source. As brands spend a lot of effort building up their social media following, using live video allows them to engage with their audience on a more personal level.
Live Video Humanizes Brands
Live streams act as a window into the human side of a brand. By letting the followers of the brand take a peek behind the scenes and interact in real time with the brand is representatives, live video humanizes the brands. The services of a live webcasting company can help a brand craft their live streaming strategy in a way that feels personal and real.
Live Video is Reusable
The benefits of a live stream persists even after the stream is over. A live webcasting company will typically offer recorded copies of the entire stream which can then be repurposed for various objectives like marketing and brand awareness.
Most brands use professional and dedicated live streaming companies which ensure that every live stream conducted is high-quality with great video and audio. Every live stream not only concludes with massive intangible benefits for the brand but also high-quality video content that is ready to be used in the brand marketing strategy.
Live Video is the new TV
In today digital world, live streaming can be seen as the new TV with its ability to broadcast live events to huge audiences and as of 2019, it has seen steady growth and has shown no signs of stopping.
Live video matters in 2019 more than any other type of online content.