Currently, influencer marketing is one of the most cost-effective ways to promote your brand, product or service. No wonder both large and small companies have significantly increased their marketing budget to cover more posts on social networks.
Here we’re going to shortly discuss the main trends of influencer marketing and mention a few companies that successfully use this approach, so stay tuned!
Meeting the trends
Influencer marketing is one of the most popular marketing forms, and though one post done by a person with 10 million subscribers may cost a fortune, there is a lot of micro-influencers (up to 100,000 followers) that are less demanding. Thus, it’s a good chance to reach the target audience when you’re on a budget. We’re going to show you how.
1. Be transparent
Simply adding #sponsored hashtags to the post you’ve paid for helps you and the person who’s promoting your services to omit any legal issues. As according to the Federal State Commission regulation, both influencers and brands must notify their audience when promoting brands, we do not recommend skipping this step.
2. Use as many platforms as you can
It’s true that Instagram is the most popular influencer platform, still, there are plenty of other channels such as Facebook, Twitter, Snapchat, etc. By the way, paying for the promotion of your products on Instagram may be tough, so you can check prices set for Facebook or Snapchat posts.
3. Track your money
As your cooperation should be fruitful, make sure you get new orders or subscribers after sponsored posts are published. By tracking visitors that came from a specific ad you can see what influencers you’re going to work with further. By the way, don’t always make a decision based on the number of followers the person has. In many cases, you will gain more customers from less followed pages managed by people who are much closer to their audience.
4. Work on the content
You can’t draw the attention to your product just by asking an influencer to write a few lines about how much they loved it. Be more creative and work on more interesting and useful content instead of walking down a beaten track.
5. Choose the right tools
Finding an influencer may seem hard so try using special software created for this purpose such as Tapinfluence or Upfluence which can help to save your time and money.
Finding an influencer
Just for you, we’ve created a simple yet effective guide on how to find an influencer consisting of 4 simple steps:
- Look for the right people on popular platforms such as Instagram or Facebook;
- Ask if they are going to cooperate with you using their marketing email or direct messages;
- Thoroughly discuss the content of your sponsored post and the terms of cooperation;
- Pay for the promotion and wait till the post is published.
What companies use influencers marketing?
It may seem that only small companies use such services, that’s why we are going to mention a few you’ve probably heard of. They use influencers marketing approach along with other brand development strategies.
You’ve surely heard of Amazon – and no wonder why. While conducting the most popular marketplace, the company doesn’t also forget to promote their services with the help of influencers.
Airbnb marketing department surely knows how to attract new customers. Their approach is simple yet effective: they pay the whole stay of the influencer promoting their services. This way Airbnb gets new clients and the celebrity is having a great vacation - beneficial for them both.
The company wanted to promote one of their games in a new way so they asked YouTube influencers to create a video specifically for The Walking Dead game based on the popular TV show covering over 18M subscribers on five channels.
As you can see, working with influencer marketing is beneficial for both the company and the person promoting your services. Still, you can’t just rely on a celebrity saying good words about your product but should work on its stability, delivery, and design to save your position on the market.
Sergey Lypchenko is a technical writer at Cleveroad. It is a web and mobile app development company located in Eastern Europe. Our main goal is to develop first-rate and competitive software for our customers. My mission is to provide people with interesting material about innovations in the world of IT.