This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

Know Every Aspect of Search Engine Optimization

SEO Services and Enhance your Business

Know Every Aspect of Search Engine Optimization

Monday May 13, 2019,

16 min Read

A website that can be found easily without any problem through different search engines can gain more web traffic than any other systems. Search Engine Optimization or SEO is the process by which you can improve the visibility of your website on the search engines. With the most appropriate SEO services, you get to focus on improving the rankings of your website.

The higher the rank of your website gets on the search engines results, the greater number of visitors you will have on your website. There are certain services in this regard that will help you attract more web visitors to enhance your reach. To take your business to the next level of excellence, you need to avail the best of them. In this post, we are going to discuss all the services that you would require to enhance your website ranking in a better way.

At a Glance: All of the Important Aspects of SEO Services

For many businesses, it is essential to building a strong presence over the others on different search engines. Optimizing the website according to the requirements of the engines is so important. In such circumstances, you must make your website in such a way that it fulfills all the required criteria to appear at the top of SERPs. Whenever a customer is about to buy a product or service, he or she makes a thorough research on the internet. This is the place where you have to present your business offerings in the best way.

There are some best agencies in Dubai that can provide you with the best SEO services to excel in your business. Studying multiple factors along with the SEO formulated strategies is one of the significant factors of SEO. In the organic search results, you always need to get to the top as it helps you to increase the incoming traffic. Whatever queries that the users have can become leads or sales for your organization. So, never miss such a chance to convert a visitor into a potential client. And the best way to do that is to follow the best SEO strategies as mentioned in the section below.

Technical SEO - A Detailed Analysis of the Technical Factors of your Website

When it comes to following the best SEO practices to help you gain your target traffic, the only method that comes in your mind is the technical SEO. Here, you will get the consultation of comprehensive SEO and focus on other individual factors that directly impact the visibility of search engines. Whatsoever, there are certain facts of this technical SEO that you should know of. The detailed analysis of those facts has been described in the following section in detail.

Code Efficiency

Having an optimized coding is always necessary for a better ranking of your website on the Search Engine Result Pages or SERPs. In simple words, website optimization depends on the efficiency of its code by which you have developed it. This is one of the most important elements of SEO services as the page speed depends on the coding efficiency of your website. It dilutes the code-to-text or on-page-content that can slow down the overall loading time of the web pages.

Optimizing the on-page content is one of the important steps that can help you check the coding efficiency. Different search engines like Google, Bing, Yahoo, and others better receive such code-optimized sites to give them a better ranking. The minimized code helps the search engines to rapidly understand all the semantic meaning of the pages. Thus, having the most efficient line of codes on your website and help you improve your ranking in every aspect.

Website Speed

When it comes to discussing SEO services, you must keep in mind that algorithms of the search engines are constantly changing. In order to improve the user experience, search engines make themselves aware of all the required facets. Delivering the most accurate results is always the first and foremost priority of any search engine. Whenever users make a query on a search engine, there are too many factors it needs to check. Website speed is one of those factors that can affect the ranking of your website.

The faster the website loads, the better experience a user has while visiting it. Search engines focus on the page loading speed and also allow the websites with fast page loading speed to appear at the top. As users like the pages that appear before them in a faster way than others, that’s why search engines give those websites a better ranking. Whenever you are designing a website, make sure that its loading time is not more than 2.5 seconds. The landing page should also load within such time period.

Mobile Responsiveness

Since there are many qualities that are checked by different search engines and mobile responsiveness of the website is one of them. It is another factor of Search Engine Optimization or SEO services which help to increase the organic visibility of your website. The layout of your website can adopt any device to view its contents without any problem. Being responsive, a website can deliver the best browsing experience to its users. If your website isn’t responsive, then it attempts to deliver the entire width of the web pages to the device where you are viewing it.

Due to such cons of non-responsive web pages, developers avoid developing such pages for your website. You don’t want to create a website for desktop and another one is for the small screen devices. Therefore, the on-page-content must be reduced in size whenever accessing on mobile devices. The primary objective to follow here is not to compromise the quality of the content. Without compromising the quality, all the pieces of content must fit the page equally. Search engines prefer these websites to give higher ranking than those which don’t have anything responsive.


Security is the factor that most of the website owners think of while launching a website for their marketing firm or something else. Search engines also favor those websites that have optimum security from various threats. The best way to identify a website whether it is secure or not with the security certificate. To identify whether it has a security certificate or not, you can see the HTTP protocol.

If the protocol has HTTPS on its name, then it’s secure and if not, then insecure.There are a lot of reasons why search engines don’t rank the websites which don’t have security. This is one of the most significant elements of the SEO services which can give you both the ranking and security. The primary reason is that if a user visits a website that is not secure, then his or her computer may get infected. Different search engines are constantly increasing the importance of having a Secured Socket Layer or SSL certificate on the websites.

As already mentioned, SSL certificates appear on the websites that have HTTPS protocols on them. It is nothing but a communication protocol that creates a secure connection between the visitor and the website. Whatever information a visitor enters on a website, it gets encrypted and HTTPS makes sure of that fact. This is why search engines mainly focus on HTTPS-enabled websites to rank at the top five results.

On-Page SEO - Optimization of Visible Page Elements

When it comes to following the practice of different web pages to make them optimized, then on-page SEO comes into the spotlight. It deals with the optimization of individual web pages to rank higher and even earn more relevant traffic on the SERPs. It also includes both the content and the source code of a website which you need to optimize. There are several facts to consider in the on-page SEO process. To know, take a look at them:

Page Title and Meta Description

The title tag and the meta descriptions are the two most critical factors that help the search engines to give your site a better ranking. To let the engine understand the semantic meaning of your web page, there must be a primary keyword on both of them. Don’t let the keywords stuffing happen on the pages as modern SEO services don’t appreciate it. To give it the best go, you can use synonyms, word variation, or change of order while using them on different pages. A professional SEO should be aware of optimizing the title tags and meta descriptions as per the requirements of the website. It helps to improve the overall ranking of your website.

There is only one medium by which search engines differentiate your website from your contenders and that’s one is the meta description along with the title tag. Apart from these two factors, there are other concerns also that you need to know about. Bounce rate, time spent on your site, click-through rates are the major user engagement metrics that different engines check before giving it a ranking.

When search engines find a web page where most of the users are spending more of their time, they give it a higher ranking. The more a user engages with your website the higher rank you get. With accurate title tag and an appropriate meta description, you can increase click-through rates and reduce the bounce rates.

Headings or Headers

The structure of your website is another helping factor for a website to rank higher on the SERPs. Most of the search engines appreciate those web pages which are structured intuitively and rewards them with rank on the search results. Organizing a web page is so helpful by using headings on the content. Among all the SEO services, content plays a major role and headings play a crucial role in those contents.

More prominent headers help to outline major topics and help the search engines to understand what the page is all about. There are so many headings that SEO executives use on their contents and H1 is always the title tag. The H2 tag refers to all the sub-headings that come after the title tag. Under H2 there are H3, H4, and H5 which help users organize content on a webpage according to the requirement.

A great topic requires the H3, H4 tags to give the page a well-structured orientation. The proper use of these headings and subheadings are so important for a website to achieve a good ranking. Sometimes, you can have a huge change in rankings by simply changing the H1 of your homepage. SEO service providers are well aware of the fact that how to optimize the page with the proper utilization of headings on your web page content.

On Page Content

Content decides how well you are going to perform in terms of ranking your website in different search engines. All the search engines keep tracking the engagement metrics of different users on a particular web page. The professional SEO services don’t limit within the optimization of title tags and meta descriptions, there is more to do. If you are limited to such an extent, then your ranking may not reign for a longer period.

Providing the most appropriate value to the visitor is the top-most priority of the on-page content. There are other important aspects to include as the main benefits of the on-page contents. Converting a visitor into a potential client has become much easier with the appropriate on-page content.

A concise page is always ready to rank well on the lists of search results. If It has an appealing layout and uses rich-media, then you can improve user engagement without any trouble. Rankins improvement has greater staying-power after getting the best on-page content.

Off-Page SEO - Implementation of Optimization Elements not Related to the Page Itself

If you are searching for the best SEO services, then there are a few important factors that you should consider in the off-page SEO. It helps to increase the domain authority of a website with the off-page SEO techniques. The credibility and the ability of a website to rank well is a measure of these SEO techniques. Off-page SEO helps to decide what are the websites out there that can rank well over others on the search engines. There are two most important aspects in this regard, that you should take into consideration as stated below.

Social Media

The use of social media can help you create brand awareness among all the users across the globe. You can even convert web visitors into potential customers with the help of social media. The more a website participates in social media, the more users will visit the website. Once they visit your website successfully, you can convert them according to your requirements by making several efforts.

All the search engines mainly concentrate only on the websites that deliver high-quality content to its users. The off-page SEO only requires the efforts that can make that content more appropriate and visible to most of the users. The content sharing frequency is one of the best indicators that allow a web page to appear at the top of SERPs. With the help of social media, you can share your website with more people and encourage users to share its content among others.


After the algorithm of search engines has changed, backlinks have become the primary factor for any website to rank well. Backlinks work as the word-of-mouth referrals to different search engines as they are used in different websites. One website refers to another and this goes on and on until you get the required traffic on your website. The more referrals you receive, the more search engines deem the website as relevant to the search queries made by different users.

Such SEO services can help you achieve greater rankings for your websites in a subsequent manner. Though it helps to achieve greater rankings, the chance of facing spam links is greater here. Whatever strategies you are up to for delivering the best backlinking, they should be of optimum quality. When you are following the practices for building links for a website, then follow it in the best way. Focusing only on the number of backlinks is not enough for a website in its off-page SEO process. The more important thing is to focus on the quality of those backlinks you have.

If you have a single good quality backlink, then it’s worth is equal to ten usual backlinks. Sometimes, one hundred poor quality backlinks cannot fill the gap that can a trusted and authoritative website do easily. The best way to achieve high quality backlinks is to provide the most valuable and authentic content on your website. This is the key by which you can conveniently acquire high-quality backlinks and increase the visitors on your website.

Organic SEO - Achieve Higher Rankings for the Main Organic Area

If you tend to expand your business to global customers, then the best way to do that is to use organic SEO. With its help, you can focus on the national and international traffic on the search engines. This SEO technique can help you improve your rankings within the organic search results on different search engines. Being one of the most important parts of SEO services, it not only focuses on the local traffic but the international ones too. It is nothing but the classical or you can say traditional Search Engine Optimization (SEO) process.

There are too many articles on the internet that flooded it and you want yours to uphold its quality. The improvement of your website ranking in this organic SEO process starts with thorough keyword research. The techniques that most of the SEO executives follow in this organic SEO process includes both the on-page and off-page SEO. it also includes the title tag and meta description that is a part of on-page SEO. It even includes building backlinks and utilizing social media platforms to increase the number of visitors on a page.

On the Whole

SEO is the process by which you can generate more traffic on your website and offer you excel in your business. In the post, we have discussed the most important SEO services that can help you increase the visibility of your website on the SERPs. We even discussed several elements that help to rank well by optimizing your website according to the search engines requirements. Improve your ranking on the search results should now become more convenient. We hope the post could help you find all the answers that you were looking for.


1. What is SEO Service Provider?

An agency that utilizes the practices of different methods of Search Engine Optimization or SEO to increase the number of users on a website is known as an SEO service provider. The primary objective of an SEO service provider is to help you obtain the high ranking placements of your website on the Search Engine Result Pages or SERPs.

2. How Much Does SEO Cost?

According to Moz, an average SEO expert charges approximately 400 AED per hour. Sometimes the charge differs than the stated amount and it depends on various parameters on.

3. How do I Start an SEO Project?

There are a few steps that you should follow in order to start up an SEO project as mentioned in the following section.

  1. Design and build your own website with minimized code.
  2. Do your keyword research in a more detailed way.
  3. Make sure that all the images of your website have alt tags.
  4. Make the titles more unique on each page of your website.
  5. The meta description shouldn’t be more than 150 characters.
  6. Make sure that there are two to three different keywords into each page of your website.

These are the steps that can help you start an SEO project for your organization.

4. Why SEO Services are Important?

SEO services are so important because they can help you bring in more web visitors using different keywords. Users trust search engines and they make their queries here to get familiar with the product or service they are about to purchase. It can help you increase the trust of a website in a much more convenient way. SEO is important in the sense that it helps to promote your website social.

    Share on