Follow Us











Startup Sectors

Women in tech







Art & Culture

Travel & Leisure

Curtain Raiser

Wine and Food


This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

Learn 8 Easy Strategies for Effective Content Writing

The secret of creating content that converts!

Learn 8 Easy Strategies for Effective Content Writing

Wednesday June 10, 2020,

5 min Read

Writing content is simple. But writing valuable and compelling content that impacts is not a piece of cake. With millions of blogs and articles are going live every single hour, it's tough to make your own brand presence.

A couple of days ago, I was having a chat with Alex, one of my LinkedIn connections. She was a newbie in the field of content writing. She was asking me about recent trends, and strategies she should follow to make her writings stay afloat.

Alex is not the only person facing this similar confusion! If you are a newbie in the content writing world, you should be aware of all the 'ifs' and 'buts' of content writing.

By using proper writing strategies, you can generate more leads at least costs for your service.  In this article, I will discuss 8 easy strategies that will leave an impact on your readers. Sounds interesting? Then buckle-up and scroll down to know-how!

Research Everything

Do your homework before stepping your feet in the game. You can't win a game without a proper plan. This is why, before typing a single word, plan out the entire content. Choose the topic you want to discuss and map an outline. 

The days of only putting contents are long gone. You have to hold a basic knowledge of market research. Gather as much as information you can from your old friend Google to structure a detailed outline.

Storytelling Is the New Trend

Use stories in your content. This is the best formula you can use to engage your readers. Stories are the most powerful tool to grab attention and bring out emotions. It will form a loyal relationship with the customer if you use storytelling to tell a business story.

Stories create a connection with your readers; they will remember the message you want to portray for the long-term.

Headlines Can Do the Trick

If you are promoting a product or service for your clients, you have to use a winning headline. People are busy with their lifestyle. They won't even care about opening your article if it doesn't entice them on the first page. To grab the attention of your audience, you have to win their interest from the beginning.

The headline is the most crucial part of your content. Use proper trigger words in your headlines. Secret, free, easy, these are some strong trigger words that attract the audience like a bee to the honey!

Learn About Your Writing Styles

Now, this is one of the most crucial strategies to write a stellar article. Unfortunately, many writers fail to pay attention to their writing styles. It will help you to speak with your target audience.

For example, if you are writing for the teenage audience, then your style should be humorous. You can't entice young people with a straight-forward or blunt tone. Similarly, when you are writing technical content, you have to be more descriptive and data-driven.

Once you are familiar with your writing style, use it accordingly to build your own fan base of loyal readers!

Identify Your Audience Pain Point

To make your content stand out, you have to realize the pain points of the customer. If you can't understand your audiences' needs, how can you provide value to them with your content? Your content can't afford a solution if your content fails to address the pain point of the audience.

Make Idioms and Metaphors Your Bae

Idioms and metaphors can add magic to your writing. It has the power to make your writing interesting, full of color, and funny! So always keep a list of idioms and metaphors in front of you while writing.

Once you master the art of using idioms and metaphors properly into your writing, you'll discover your article is the best you've ever read!

Be Selfless While Writing Content

Professional content writers don't care about validation. They are selfless and only care about providing value to their audience. Because they know their content will compete with some top-ranked websites. Providing value is the only way to beat them. 

It would be best if you always focused on giving valuable advice, tips, and tricks that'll actually work. Your content must have the power to provide a solution for the readers. 

Proofread and Edit

This would be the final strategy for you to write stellar content. Good quality content is 30% of the writing and 70% of editing. Whatever content you're working on, make sure to proofread and edit it properly. 

In a Nutshell

The world of content creation is very competitive. To be in the game like a pro, you have to know about all the latest trends to create top-notch content. If you want to convince your readers with your content, make sure to follow these tested and proven content creation strategies.

Are you aware of these tricks and tips? Which one do you use in your content? Leave a comment to share your opinions to build a successful content in 2020.