Local SEO: 8 Tips to Rule Google Maps

Optimising your website with the Best SEO Trends and Techniques is important to accelerate Local Business Growth.

20th Feb 2020
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From planning your next weekend getaway to navigating on the first day of office or finding the way to a newly opened restaurant in the city, Google Maps has become one of the most important features of our gadgets. Talking about a local business, Google Maps are like a road to the nearest waterfall, they help people reach your business.


SEO is an important investment for your business. So, if you own an online business, optimising it is a necessity. You can easily optimise your Google map from the profile or the website to target the people locally.


What is Local SEO?

Optimising your website with the Best SEO Trends and Techniques is important to accelerate business growth. If you own a local business or have everyday visitors to your office, optimising your website and Google map profile is the first step for people to find you on-the-go. So, targeting a set of an audience located in the same geographical vicinity as your business and optimising your setup accordingly is called Local SEO.


Ground-rule for having a perfect Local SEO optimisation is a well-made easy to use website and effectively amended Google My Business listing. To make things easier for you, we are going to share few Local SEO tips which will help you to stand out through your Google My Business Page.


#Local SEO Tips To Rule Google Maps

1. Imagery

As per Adobe, brand posts with pictures have 650% higher engagement rate than regular just-texts posts. This study works best if the pictures are taken by you. Show the world your place through your lens and in the way you want. From pictures of your product/service to your staff, from pictures of your store/office front to your favourite corner, invest in a good photo library of your place. Also, ensure that all images are well-optimized for search engines in order to boosts conversions.


2. Effective Use Of Keywords

Use a relevant and compelling set of keywords in your Google My Business title & description, the website content, the reviews and also in the domain. To make it more effective, ensure that the keywords you use reflect local information.


3. Take Notes From Your Competition

What better way to beat your competition than by having a better presence than them. Start with their Google My Business (GBM) listing, search for the best three service/products providers in your niche and check out their listing. Competitor analysis gives you an excellent baseline which helps you enhance your strategy in your chosen field. Take a look at their GMB listings and look for ways to outrank them.


4. Accurate and Consistent Information

Make sure that the essential information like Name, Address and Phone Number (NAP) are rightly put and match with the actual name of the business offline & online. Use a consistent template everywhere, be it your website, Google My Business listing, directory listings, social media etc.


5. Ask For Reviews

Let your service speak for you!


Treat your customers right and give them the best service in the field. Also, don’t forget to ask for reviews from your clients, their reviews are a source of self-promotion for you. These reviews not only help drive more traffic to your website, but also ranks you higher in Google’s listings.


6. Analyze like a Pro

Being up-to-date with the latest Google My Business updates is extremely important in this competitive digital age. Google keeps adding several cool features to help you put forth your information in the most attractive and useful way to your customers. One such highly effective GBM additions is the‘Insights.’


The newest addition to Google's kitty,‘Insights’ is an analytical portion of the Google My Business which can directly address questions and queries of any kind which is in people's minds when they interact with your GMB listing.


7. Google’s Feature Updates

Since 2017, Google has been adding and revamping its Google My Business features and one of the best according to us is the addition of ‘Posts’ to the listings feature. Google Posts are the most effective way of getting in touch with your customers, you can put forth information like special offers, add new events etc. It's an easy and impressive way to advertise to the customers going through your profile.


8. Unique and Competent Website

Your website is your mirror, people will reach your website directly or indirectly to fetch information about you or to know about your brand’s credibility. Your Google My Business listing will have links redirecting to your website. Make sure you have a strong content marketing strategy and produce content that is unique, keywords friendly and attractive enough to keep your readers engrossed.


#Conclusion

There are several other basic pointers which you should make a note of while making a Google My Business listings like relevant content, proper targeted keywords, credible information etc. Also, keep updating and enhancing the information by using the newer updates which Google provides frequently.


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