This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

Why Mobile Apps are Important for your Business

Why Mobile Apps are Important for your Business

Thursday February 20, 2020,

5 min Read

Why Mobile Apps are Important for your Business?

Every business aims to increase their audience base, brand popularity, sales, and revenue generation. A mobile application is capable of doing all these and helps businesses find multiple growth opportunities and generate hefty revenues.

Why Mobile Apps Are Important For Your Business

Today, Smartphone users are growing by leaps and bounds. It is believed that approximately 80% of the population of late uses mobile phones. And they use their mobile devices to accomplish their day to day needs, be it a taxi booking, shopping, online ticket purchasing, or anything.

So, businesses find mobile applications as the best option to discover their potential customers. A mobile app development company builds mobile apps on both iOS and Android and thus helps businesses target customers across the world.

Let’s discuss here what are some other benefits that business can expect from a mobile application. Take a look.

Reasons Why Mobile Applications are Important for your Business

Marketing Tool

Mobile apps work as a great marketing tool and help your business get ahead of competitors. It prevents entrepreneurs from using the traditional mediums of marketing through pamphlets, brochures, and the same option.

Be it providing information about new launches, offers, discounts, booking, newsfeed or the related thing, a mobile app is capable of doing all these quite efficiently. More and more, push notification is the most sought-after feature that increased the popularity of the mobile app as a great marketing tool.

Push notification enables entrepreneurs to send messages to users in an alert form about any coupons, discounts, offers, etc. Doing this helps them improve their product sales and revenue generation.

Increase Brand Presence

According to research, an individual spends generally 2 to 3 hours per day on his/her mobile phone. During these, they explore various available apps and use them as per their needs. So, while using apps, they frequently notice the brand logo, images, etc. that apps include.

If they see the same image or logo every time they access the app, they easily recognize the brand. So, if users install your app and visualize your brand logo consistently, they can easily remember your brand name. Therefore, it improves your brand presence.

Customer Loyalty

The most interesting fact about a mobile application is that it lets entrepreneurs directly interact with their customers. This is highly important for cultivating customer loyalty.

Apart from this, features like in-app purchases, notification, and ads make a great impact on customers when compared to social media advertisements, email marketing, and some other traditional marketing methods like a roadside banner. A good interaction with customers is required for improving brand loyalty.

Mobile App development Company

Improve Accessibility

Earlier businesses used to face difficulty when it comes to reaching the target audience on different platforms at the same. Thanks to a mobile application that makes it possible. Mobile apps can provide great exposure on multiple platforms at the same time.

As mentioned above, entrepreneurs can also send various promotional offers through a push notification from any location. It prompts customers to access the app to get more information regarding new offers and they purchase the products if they find a deal is suitable for them.

Improve Customer Service

An expeditious customer service determines the success of any business. No matter how good your products and services are, you will not be able to increase sales without having a world-class customer service.

A mobile app can also improve your customer service, apart from increasing your product sales and business visibility. An app ensures the same presentation of products and services every time users access it. Customers can go through the same interface, no matter which page they access.

Gather Customers’ Details


mobile app development company integrates the right data analytics tools into mobile apps. It helps entrepreneurs explore the customer’s activities during their interaction with the mobile application.

Accessing details about customer’s activities during interaction with the app also helps entrepreneurs gather vital details about customer preferences, behavior, etc. It helps them in making a goal-driven business strategy. Based on data, they can create more effective online marketing campaigns to boost the sales of their products and services to earn hefty revenue.


A mobile application of late has become necessary for every business be it a startup, enterprise, or an established market player. Well, after going through the above points, you are now expected to have a clear understanding of the importance and benefits of mobile apps for any business.

mobile app development company

So, if you are yet to plan to develop a mobile app for your business, you are far behind your competitors. It’s necessary to plan it now to beat the competition and stay ahead of your competitors. All you need to do is to get an innovative idea for mobile app development and get in touch with a reputed mobile app development services provider.

Montage of TechSparks Mumbai Sponsors