According to reports, global mobile app downloads will reach a limit of 284 billion by 2020. In the present day world, the total number of applications of Apple Play store (iOS) are around about 2 million. And statics of 2018 is showing that the android play store has more than 2.1 million apps to choose from. In addition to that, Non-games apps will exceed the limit of $182 billion in the coming year. Furthermore, mobile applications ads perform 4-5 times more than the ads of websites and other mediums. And according to the reports of involvement and interaction researches, there is a 55% boost in engagement rate of people in mobile apps as compared to the previous year.
So, what do you think is happening? This generation of the 21st century has gone mobile. These people sleep using their phones. And the first thing they will be doing in the morning is for sure checking their phones. Visiting all the messaging apps and scrolling through social media to get all the updates before starting their day. And according to official reports, every individual spends at least solid 4 hours on mobile devices, daily. So, what do you think all of them are doing? Obviously, all of them are using different mobile applications.
The very main thing in any business is a customer. You always have to go to your customer. You have to target your potential audience through their preferred medium. Those days are gone when customers used to visit different stores before finding the exact thing they want. In the era of technology, everything is just a single click away. So does all kind of services and products.
Therefore, in order to survive at this age, it is just not an accessory to have an online presence. But a compulsion. If you actually want to thrive and make maximum profits, then making an interactive, appealing and exclusive mobile app is the only key.
Well, here are 7 benefits and reasons which will convince you to go for mobile app development in order to get the most out of technology. Not just in terms of monetary benefits, but image enhancement of your brand as well.
1. 24/7 Visibility:
When you know that your customers are already on their phones all the time, then why don’t take advantage of that? When you will have a business app, it will just not give your brand a global exposure. But when your logo will be present on the main screens of the potential customers all the time in different parts of the world, it will act as a constant reminder. Whenever they will be in need of something, your services will be just a click away. So obviously they will be coming to you for their needs.
2. Personalized services:
Through mobile application, it is very easy to collect all the useful data from your customers. Like their recent purchases, searches and many more. And through proper analysis, you can provide them with the options of the services they want. And in this way, you will be providing personalized services to every customer. Which will make them inclined towards your brand when more.
With the sudden boom in technology, everything is different now. The life of 2019 is completely different and advance from the life of 5 to 10 years back. The payment option of mobile apps has increased the business to new heights. According to reports, 500 companies who switched to mobile app and m-commerce has increased their sales to 80%. Can you even imagine what an immense jump it is? It is pretty obvious that nothing is going to beat the facility of online wallets in the recent future.
4. Brand Endorsement:
Mobile apps help brands in creating a good reputation. Nowadays, nobody buys anything without reading reviews or comments from other buyers. Nobody goes anywhere without checking hotels, routes and ticket pricing beforehand. So your existing customers’ reviews will facilitate you in front of your coming potential audience.
In addition to that, you will also be giving them constant reminders. Through promotions, deals, offers and multiple new additions of products every now and then. As a result, they will be inclined towards your brand very easily.
5. Mobile over any other thing:
Yes, online presence is the key in the world of internet. But not just a website or social media page. That is not going to bring the best results on the table. If you are looking for actual drastic results, then you have to invest in mobile app development. Because in today's' world, everybody is too busy to open the computer to visit your website. Nobody uses desktop computers anymore. Everybody needs to have everything in their palm to look at. And if you want your customers to respond and purchase your products, then you have to choose their preferred medium.
6. Value creation:
According to reports, 94% of the top 50 brands in the USA and 96% of the top 50 brands of the UK have at least one business app for their customers. Having an exclusive and fully functional app is not just going to attract your audience. But it will also help in giving them the impression of your authenticity. As people of today’s world tend to believe those brands which have a strong online presence.
7. Customer communication:
As defined earlier, customers are everything for any kind of business. So having a mobile app, which will give them the space of interacting with you is very beneficial. Like, in case of queries, complains, compliments or any other possible issue. So there will be no communication gap between you and your customers. And you don’t have to invest thousands to get the feedback for improvement.