7 Steps to a Winning Pre-Launch App Marketing Strategy

28th Jul 2020
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Mobility solutions continue to define and transform the conventional ways of operating businesses and managing everyday tasks. New and evolving firms need to work hard to compete in the market to prove their solution essential and quick problem solver. 


Thus, breaking a mobile app for consumers, businesses need to iterate the market. With that, a proper and effective plan needs to be formulated, which should include development stages, pre and post-launch marketing strategies, and other factors that suit the business objectives thoroughly.


If you are new to the market and do not have knowledge of the right approach to jump in the competition, you can bond with the App Marketing Agency. Else you can follow these tips to cater to your services or product efficiently and effectively.

Follow these 7 Step-Guide for Effective App Launch

App marketing agencies follow a proper marketing strategy to approach the right customer. However, they have advanced analytical tools that help them understand the market demands and variations. These tools also help them redesign or allow them to make changes in their existing strategies for better productivity.

Step 1 - Select your Target Audience

For a worthwhile marketing plan, as the app marketing agencies make, you must scrutinize and prepare a comprehensive list of users and competitors.  Every age group has different requirements and different ways of spending patterns. Thus, you will have to evaluate your target audience and address these factors. Also, research will give you a brief idea of users interacting with similar apps like yours.

Step 2 - Marketing during the Developmental Phase

Marketing a potential app is a lot of work. Your target audience may not look at the app once or twice. But, with constant marketing, consumers tend to get attracted. So, slowly grow awareness about the application among your audience from the development stage of the app and alert at the time of launch of the app. 

You can have a survey about the real problems customers are facing and how likely would they prefer an app that solves it.


Marketing during the developmental Phase

Step -3 Sharing Advantages through Content

Google is known as the best search engine for any user to find answers when in doubt. Thus, to make your ranking in the eyes of Google, you need to play organically.  Starting with blogging, write content that gives answers to the searcher's questions. This type of writing content will help solidify your brand voice. Adding the right keywords to the content will maximize your SEO ranking.

Step 4 - Out-Reaching Email Marketing

Email marketing is the aptest and cheapest way to seek the attention of users. You can share your latest blog or weekly newsletter updates about the app progress. It is surveyed that people who tend to read emails regularly may get converted into customers more easily than those who do not.


However, your subscribers may not read the emails but will be noted of the progression of your app with just a glance at the subject line.  

Step 5 - Bonding via Social Media Channels

One of the most common ways of marketing used by almost every marketing agency, social media is a brilliant platform to outreach a strong community. Choose a few social media platforms where you want to establish engagement. 


You must upload posts, videos, or photos related to your app regularly. Make your page interactive through striking discussions, throwing contests, giveaways, and promotions. 

Step 6 - Drafting and Releasing Press Kit

A press kit will be news for your influencers and customers that will influence people as to why the app must be used. The information within the press-kit is the gist of the app inclusive of images. 


To release your application on the press, you should provide all the relevant information about the app. The information must have - Features, price, some FAQs, & release information as a review guide. Feature app in a png format for digital photos or publications. Provide screenshots of the features, and natural scenario use of the app to enhance value. 


Drafting and Releasing Press Kit


Step - 7 Optimizing App Store Listing

Optimizing the app store listing is based on several factors. This is one of the vital processes to follow when preparing an app marketing strategy. Your app name must be relevant to the features ingrained within the app. The name must be catchy, easily readable, and meaningful that describes your app.


Your app description must be thoughtfully written in a storytelling format adding the relevant keywords. When optimizing the app, do add app preview video, or screenshot, or simply app icons. All these will encourage users to have a look at your app and ensure downloads. 


In the Nutshell -


We can project that mobile app downloads may reach up to 258 billion by 2022, which is a 45% increased from the downloads in 2017. We can also expect to see app store consumer spending by around 92% increased by 2022. 


Building an adequate and functional app is equally important as the marketing of that app. Follow these steps, similar to the app marketing agencies, and you will attract a good number of customers for your business.

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