Half of the struggle for your business to grow online is conquered when your website ranks on Google. Though, the road to this destination includes an investment of hours and money in crafting high-quality blogs. Blogging in SEO is always considered as the key to success.
Though optimising your website for best results is hard, especially when expert tech demons at Google HQ change algorithms without notifying anyone. Despite this, courage & innovation keeps digital marketers on their toes to acquire the best results.
What must you know before beginning blogging for SEO?
The most recommended way to approach website ranking is by taking small steps in one direction. You must understand that your search engine optimization campaigns should be precise and cover all bases. If you are new to online business, the wise way is to outsource your website optimization to SEO experts in Australia.
Beyond that, there are things that you can perform on your own to optimize your business website, in between an agency becoming your partner. Though, in this article, we will look over the aspects related to the significance of blogging in SEO.
Marketers always suggest that blogging is the biggest tool in your website optimization for higher ranking. And! It is advised that frequently publishing high-quality blogs brings more traffic to your website. If you haven't considered blogging for your website, there is no eleventh hour, Begin now!
How to do blogging for SEO?
Throughout my entire tenure in digital marketing, I have heard business & website owners asking the same question over and over again that " is blogging important to rank websites?" Does blogging help SEO?
Well! The answer to all of these dilemmas is positive. Blogging in SEO improves and boosts your SEO authority by keeping your website as a major authority.
You must know that you are the king of your industry for Google crawlers. By posting blogs having high quality, relevancy and uniqueness, you can come on top in google search results. Succinctly, offering your audience value through blogs is the best way to SEO.
"Indeed! You don't have to do blogging if you don't want", but you may lack behind your competitors by avoiding it fully.
The problem is that it is hard to predict how Google algorithms decide what content should be ranked above the other. Altogether, there is no set-in-stone formula working behind the scenes. However, you can hire a digital marketing agency deft in blogging that helps you establish a solid ground from scratch.
So, How to optimize blogs for better ranking?
There is no set path for ranking your blogs on Google. However, following some strategic measures can help you get the best results from blogging campaigns. Here take a glance over them.
- Use Long-Tail Keywords Abruptly
Keywords are essential when it comes to optimizing blogs for SEO. As I mentioned above, you will have to focus on delivering value content to your readers. However, it is essential that you infuse some long-tail keywords in your content, as they tell Google that your content has information related to the keywords.
If you are new to this terminology, you may wonder what are long tail keywords? Long-tail keywords are a collection of words people type on search engines to access information.
Long gone those days when people use to type "electrician" on Google. Now searches are more precise such as "who is the best electrician near me" or " which is the best web development company in Australia" .
In short, these days, search intent of internet users has evolved. Altogether, Google algorithms are being more advanced with the integration of AI/ML technology that shows results on the basis of the search intent of users.
Thus, optimizing blogs with long-tail keywords will help your content to become part of search results on Google/Bing or more. Infusing long-tail keywords will benefit you a lot. Though, you need to ensure the proper balance between readability and keyword infusion.
To find long-tail keywords, you can use 'Google keyword planner' or 'Ubersuggest', which are free and available to all.
- Create Value-Oriented Content
Blogging isn't all about infusing keywords; you must focus on offering value to readers. As we all know, Google cares more about users over SEO optimization. Thus, you must focus on creating content offering solutions to your audience problems, insights, sharing the latest knowledge coverage, or more as per the interest of your target audience.
Here are the points that can help you:
- Define your target audience
- Learn the pain and problems your readers are facing
- Create unique content offering solutions
- Infuse stats supporting your point of view
- Write precise call to actions
Following the above points will help you create a value-driven content that can just bring huge traffic to your website and boost lead generation.
Blogging for SEO is not just about writing a blog; it must offer value to your reader.
Blogging must show your expertise in the field you are writing about, and focus on researching the content precisely. For lead generation, you need to target the right audience through value.
Moreover, you can hire a digital marketing agency for your blog optimization & practice strategic content marketing that can generate leads for your business through modern digital platforms.