Which PPC campaign package is ideal for my business? How to pick the right PPC package among the myriad of options? These are some of the mainstream questions which most of the users frequently face while choosing the PPC package to boost up their business growth. Undeniably, e-commerce is ruling the world. Majority of the business owners want to grab the attention of a humongous number of untapped users as quickly as possible.
PPC campaign is an inorganic and expeditious way to enhance the online visibility instantly on the search engine result page. While the conventional SEO strategies take at least 3-4 months to deliver the results, PPC services packages deliver instant results as soon as you pay the money. The only setback of the PPC campaign is when your account balance is exhausted, your ads will stop running in the SERP.
Well, there is no exact answer to the ‘which PPC management packages is right for my business’ but still, there are a couple of effectual points you can utilize to solve your PPC budget dilemma and initiate the brilliant, result-driven PPC campaign.
1. Set Goals
Picking the right PPC package is much easier when you clearly know how much to spend on the campaign. It is very pivotal to define what you are spending for and how much you are spending. Setting the realistic, achievable, and time-bound goals can turn the table in your favor. It will help you to extract the benefits of every penny you spent.
Goals can vary from business to business. Some may want to edify the brand awareness while others want lead generation and customer acquisition.
2.Research extensively about CPC estimates
The next significant step is CPC cost estimation. Understanding how much you are willing to pay for your ad can help you to leverage the maximum advantage of PPC pricing packages. Gather as much historical data as you can to understand the dynamics of CPC rates and what you should pay for the PPC campaign. You can utilize the Google Adwords keyword planner to find the accurate estimates of CPC cost. One notable thing is that CPC rates are always changing because of the low and high competition on the keywords.
3.Know About Traffic Requirements
Once you have defined the goals and get the exact estimate of CPC rates, the next essential step is to know how much traffic you want to drive on the website in order to attain your goals. If you have never done PPC before for your online business, then you can use your website overall conversion rate to get the clear picture of how frequently your users convert into customers.
If you have run the PPC campaign earlier then you can utilize the historical PPC conversion figures to initiate the campaign. Google analytic is the perfect tool to gather the complete historical data.
All these informative points will help you to pick the best and affordable PPC packages that are perfect for your business needs.
**The Images are Taken from Lynda, Edinburgh, Google, Harvard!