Growth hacks

Your E-commerce Business needs an Order Management Software!

The tremendous growth of the e-commerce industry has made it compelling for sellers to provide customers with an omnichannel shopping experience while balancing dynamic consumer demand.

Kriti Agarwal
12th Apr 2019
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The e-commerce market is booming and there’s no stopping it. With this tremendous growth customer demands and expectations have also increased tenfold. The modern customer likes to shop on-the-go and requires a shopping experience that is befitting their dynamic lifestyle.


Some of the problems that retailers face while dealing with these changing times could be the following-


Increasing customer demands and expectations


Image courtesy: clarity-ventures.com

Today’s customers are picky and fickle-minded. They seek an omni-channel shopping experience that is consistent across all channels.

With that customers also need speedy services before they tire of you and move on to the next convenient option.


Retailers need to aim for shorter lead times and faster delivery to keep them interested enough to retain them as long-term customers.


Multi-channel fulfillment can be complicated


Image courtesy: Shopify


Retailers are feeling the weight of selling on multiple channels as customers are browsing on one channel, shopping on the second and returning on the third.

However, multi-channel fulfillment comes with its own set of challenges.

Inaccurate inventory count across different channels, mismanagement in handling orders from several places and delayed shipping, are some issues to name a few.


Problems such as these are only too common among retailers who are trying their best to match up to customer expectations and changing retail scenario. Nevertheless, it has led to the need for an advanced order management system that streamlines the order management and fulfillment processes seamlessly.


Why an order management software is indispensable for your business?


An order management software can be immensely useful for any kind of business that holds inventory and picks up orders from diverse sales channels. Some of the highlighting benefits of an order management software are-


1. Inventory updates on point!


Image courtesy: freepik

You can integrate your inventory management process with an order management software to keep up-to-date with your stock count. A mismanaged inventory can have far-reaching consequences on order frequency. Displaying an item that is out-of-stock as available can be extremely off-putting for the customer, not to mention increase returns, much to the irritation of both you, the seller, and the customer.

When you have lucid insight into your inventory, you also achieve greater success in order fulfillment.


2. All aboard… Shipping carriers


Image courtesy: GoMage

An Order Management software simplifies order handling, thanks to integrations with shipping carriers. Once the order has been dispatched, the seller’s job isn’t done. It is important to know the status of the order. Shipping carriers become indispensable to achieve accurate order tracking and order fulfillment. They allow sellers to process orders quickly, generate packing slips and shipping labels from a centralized platform and also communicate the order status with the seller and the customer through automatic updates so that both are on the same page.


Since the e-commerce market is rapidly expanding, the ideal Order Management software will have integrations with many shipping carriers to ensure each and every order is fulfilled with the greatest efficiency.


3. Fulfillment? Not a problem


Image courtesy: Handshake


Order fulfillment can be a tricky business if you don’t have complete visibility into your inventory across all stock points. Order management software effortlessly blends all fulfillment points and provides the best possible solution for each order according to proximity and availability, while giving accurate visibility of inventory placed at different channels.


This helps retailers in providing varied fulfillment options like online payment, pick up from the store, multiple delivery options, return to the store, etc.


4. Customer satisfaction resurrected


Image courtesy: CloudApp

Order management software removes any hindrances against order fulfillment that might arise from the seller’s end. Instead of keeping the customer waiting for the package, an order management software intimates the customer about every step in order processing. This eliminates any potential miscommunication, increases transparency, thus restoring the customer’s faith in your brand and services.


Wrapping up…


With the retail and e-commerce industries experiencing skyrocketing growth, it will do well for sellers to stay on the mark. Maintaining accurate inventory, and streamlining workflows can be crucial for smooth order management and fulfillment. By adopting an order management software, those crucial elements will come to fruition by giving you an extra edge in handling orders from multiple channels.

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Kriti Agarwal

Kriti is a Content Writer at Orderhive. An avid reader, she dreams to make a mark for herself through her words. Loves the rain and chooses mountains over beaches. The perfect Saturday evening is a hot cuppa with a classic book. An animal lover. She is always for stories.

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