Lokendra believes in three things art, artisans and technology. A BTech from GSET, Jaipur, he was always interested in small towns and their economies. After starting his career in the software services industry, he realised that for the local economy to work, local artisans have to be supported, and hence founded Wooden Street. His sweet spot was in commercialising customised furniture through ecommerce. Focussed on design, the startup is bringing back life to a difficult category — truly a voice of the unchampioned.