The pioneer of lifestyle blogging in India, Malini Agarwal or ‘Miss Malini’ has done it all — fashion, beauty, Bollywood, 'Malini's Girl Tribe', and more.
Malini Agarwal, better known as MissMalini, is one of the most well-recognised faces on the Indian internet. She founded an eponymous lifestyle blogging platform 12 years ago when digital media was still in its infancy. Today, MissMalini Entertainment has a cumulative monthly reach of over 40 million across platforms, and is backed by leading investors like Rajan Anandan, Orios Venture Partners and New Enterprise Associates. Malini is also one of India’s premier digital creators and social media influencers, regularly partnering with top millennial-focused brands. She’s even authored a book titled To The Moon: How I Blogged My Way To Bollywood.
Malini’s writing focuses on the power of social media and how it can be leveraged to build an online presence or to scale a business or simply to find like-minded people in private groups (like Malini’s Girl Tribe where ‘women uplift women’ by sharing inspirational stories and talking uninhibitedly about subjects that concern them). Through her writing, she’s brought to focus pressing modern-day issues like toxic masculinity, societal conditioning, and gender inequality, and even suggested ways to drive change. In 2020, Malini has also shared tips on boosting work-from-home productivity and maintaining “high spirits” away from the office, power dressing and its impact on one’s well-being, books to read for budding entrepreneurs, and mantras for professional growth.
“If people start teaching boys to be accountable for their actions instead of condoning bad behaviour under the umbrella of ‘boys being boys’, then we can make movements towards positive masculinity. What society and parents need to do first and foremost is recognise the deeply ingrained biases and cultural beliefs that everyone has grown up with, and recognise and admit that therein lays the base of the problem. Once, acknowledged, it becomes easier to catch themselves perpetuating any particular gender stereotype and question how it can be done differently.”