An entrepreneurial evangelist, Pavan Soni is enthusiastic about how one can be smart about acing the game of business strategy and sales.
Pavan Soni’s expertise largely lies in strategic acumen, design thinking, and consulting. Apart from being an Adjunct Faculty at ISB Hyderabad and IIM-Bangalore, he had engaged with companies like Reliance, the Tata group, ITC, Flipkart, and Novartis, among others. He is a mentor for NSRCEL at IIM-Bangalore, the Founder Institute, a columnist at HT Mint, YourStory, and People Matters.
Pavan Soni writes about multiple subjects like leadership, customer experience, sales, trends in innovation, and market opportunities.
His thought leadership article on crafting one’s go-to-market strategy, stresses on how even seasoned entrepreneurs wait for too long before crafting their GTM strategy. He foresaw this key trend in advance and offers a simple solution, that companies ought to sell the problem first before they sell the solution. He recommends that startups should craft some unique value propositions for every segment they operate in.