Pavan Soni’s expertise largely lies in strategic acumen, design thinking, and consulting. Apart from being an Adjunct Faculty at ISB Hyderabad and IIM-Bangalore, he had engaged with companies like Reliance, the Tata group, ITC, Flipkart, and Novartis, among others. He is a mentor for NSRCEL at IIM-Bangalore, the Founder Institute, a columnist at HT Mint, YourStory, and People Matters.