SMBStory announces multi-city Brands of India Masterclass
Today, branding is a necessity. Businesses, especially small and medium businesses, cannot afford to ignore it anymore. It is no longer a luxury.
The prevalent myth among MSMEs is that branding is only for large Corporates and celebrities. But with internet and digital technologies disrupting every aspect of our lives, including businesses, branding can make a difference between survival and success.
Branding is more than just a website or a social media page. It, in essence, encompasses a business’s core value and ethos and communicates that to potential customers.
As SMBStory’s on-going Brands of India campaign, we bring to you a Masterclass on all things Branding. Top branding experts will take you through the different aspects of branding. YourStory’s Founder and CEO Shradha Sharma, who has been a LinkedIn influencer three times running and has been named by LinkedIn only after Prime Minister Narendra Modi, will be one of the facilitators.
Topics like how to build your personal brand, what constitute product marketing and branding strategies, how to use storytelling to build your brand, rules of online branding and how to master it, will be covered in the Branding Masterclass.
Finance and Growth Masterclasses
Besides Branding, we also have Masterclasses on Finance and Growth.
In the Finance Masterclass, financial experts will take sessions on raising capital and managing finance, and topics like how SMBs can list on the stock exchange, understand regulatory and compliance practices, get their doubts about GST cleared, and more.
The Growth Masterclass will take a deep dive into how SMB owners can inculcate a growth mindset, keep their businesses profitable, and list their companies on the Stock Exchange, among others.
Who is the Masterclass for?
This Masterclass is for all home-grown businesses as well as individuals who are looking to grow their business and succeed in today’s highly-competitive world.
Masterclass details
The Brands of India Masterclass is scheduled to be held in Chennai (April 5), Coimbatore (April 12), Hyderabad (April 18), and Bengaluru (April 26).
You can find the details here.
We have an early bird discount code, BRANDEB40, especially for SMBStory readers.
We recently concluded a Brands of India Awards event in New Delhi, where 41 home-grown brands were awarded by Minister of State (Independent Charge) MSME Giriraj Singh.
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