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innerwear
20th Oct 2025
Plan B carves a niche in India’s kidswear market with comfort-first innerwear
Stories
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21st Dec 2021
Ecommerce and customer feedback: Decoding this 44-year-old lingerie brand’s strategy to stay relevant
Stories
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31st Aug 2021
Here’s how this innerwear brand survived the first wave lockdown right after its launch to now compete with Jockey and XYXX
Stories
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5th Aug 2021
Started by 3 brothers, this iconic innerwear brand recorded highest ever turnover of Rs 1,261 Cr during COVID-19 pandemic
Textiles and Apparel
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21st Apr 2020
5 Indian innerwear brands that are growing year on year, and making crores in revenue
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