Shaadi of the season: Millennial wedding trends you need to look at

With every passing generation, there is a change in mindsets and ideologies that catalyses a transformation in every industry. Yet, perhaps the most transformational generation has been the millennial generation which has been witness to some remarkable technological as well as societal changes.

The millennial population lays great emphasis on education and their careers. Due to this phenomenon, the concept of marriage and the very fibre of a wedding have seen significant changes. The wedding industry has been taken over by a remarkable millennial wave of change. Here’s a list of trends that you need to keep in mind if you are planning to launch a wedding startup…

Budget weddings

The millennial generation believes in the importance of independence, both emotionally and financially. With the age-old tradition like dowry now being criminalised, the days of the financial burden on just the girl’s family is slowly diminishing. Millennial couples today prefer to have a self-financed wedding where they share the expenses.

Thus, the concept of budget weddings has come to the forefront today. This trend has opened a slew of opportunities in the wedding industry for startups to focus on creating aggregate services of wedding suppliers that fit into specified budgets.

Cross-cultural weddings

Cultural boundaries in the institution of marriage are reducing lately. With rapid urbanisation in the country and the migration of people within the country, cross cultural marriages are not rare anymore. Celebrity weddings like those of Ranveer Singh and Deepika Padukone and Priyanka Chopra with Nick Jonas have promoted the trend of multi-cultural weddings. Many traditions are now included in one wedding ceremony or the couple holds several wedding ceremonies. The event may become a more elaborate affair, sometimes spanning a whole week. If you are looking for to become an entrepreneur in this space, you need to remember that wedding planners are now required to be well-versed with a wide variety of wedding customs and adapt to different cultures.

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Destination Weddings

A popular trend in the wedding industry is brought on by the millennial generation’s inclination towards travelling. Destination weddings have always been a popular concept in the wedding industry, but today, the trend has become even more prominent with couples picking places that hold special meaning to them. With this trend, new avenues for business have emerged in correlated industries like the travel industry. Travel companies today have specialised packages focused on the wedding season while certain wedding companies specialize only in destination weddings.

Social Media Weddings

A wedding today, like every other event, doesn’t simply happen in real life anymore. Social media has transformed every industry including the wedding industry. Unique hashtags for couples have become the norm to show off their weddings online. While earlier people focused on getting wedding DVDs and photo albums, with the advent of technology, this is not the case anymore.

Couples expect quick photos and videos to post on their social media profiles. Some even create unique apps for their weddings so that guests can upload and download images from the app itself to share on their profiles. Millennial couples therefore spend lavishly on photographers and videographers for their weddings which has brought new ventures for budding entrepreneurs to establish businesses.

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Personalised Weddings

Weddings are perhaps the most personal and important event in most people’s lives. This is more prominent among millennials who enjoy personalisation in every aspect of their lives. Apart from personalised gifting for their guests, weddings today also feature on paper napkins, unique photo booths and so much more. Thus, businesses that cater in printing and gifting businesses today profit due to this trend of personalisation.

While couples have many options open to them now, startup founders can also flourish in the wedding industry. The industry has changed in the past decade owing to the new preferences of the millennial generation.

This change in tastes and belief systems has opened up doors for many budding entrepreneurs to find niche segments in the market to set up successful businesses. With the growth of technology within the industry, a line of new businesses that is focused only on wedding technology is just on the horizon too.

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