How Ramp is digitising the vehicle servicing market in India and Middle East
Hyderabad-based Ramp offers a cloud-based garage management software for automobile workshops to manage all data related to vehicles under service. It aims to break the silos in the automotive aftermarket and improve the way vehicles are serviced.
Automobile service businesses often face challenges of scheduling, workflow and inventory management, communication between stakeholders, cost control, financial management, and technology adoption, which can result in longer waiting time for customers and eventually impact customer retention and reputation.
To surmount these challenges, Hyderabad-based Ramp offers a tech stack for auto service businesses and garage owners, which brings together all the processes and stakeholders involved in vehicle repair.
“The integrated platform bridges the gaps in the automotive repair process, which is fragmented, and brings together all stakeholders, including parts vendors, engineers and insurance agents, and enables them to complete a job efficiently,” says Amit Kumar, Co-founder and CEO of .
Founded in 2017 by Amit Kumar, Praveen Yalla, and Rakesh Biswal, Ramp is a cloud-based garage management software for multi-branded workshops, which manages all data related to the vehicles under service. It also provides a range of services to fleet management and maintenance companies, spare parts suppliers, and insurers.
The platform’s features include customer relationship management, invoicing, inventory and spare parts management, counter sales, technician productivity tracking, renewal alerts, payment integration, loyalty management, stakeholder integration, and business intelligence.
RAMP streamlines operations related to vehicle servicing and provides real-time tracking of vehicle locations and progress in the workshop. It offers regular updates on repairs, replacements, and maintenance tasks.
The platform aims to enhance coordination between vendors, workshops, and employees, thus improving scheduling, decision-making, and turnaround time, says Kumar.
By connecting workshops and vendors, Ramp creates a competitive marketplace for parts supply, leading to better pricing and profitability for workshops and new business opportunities for vendors, he adds.
Servicing India and global markets
Ramp operates on a SaaS-based subscription model and offers an array of plans with different features and pricing. Users can choose the plan that best suits them.
The cloud-based application leverages advanced technologies such as cloud infrastructure, analytics, big data, and SaaS to address business challenges and operational gaps in the evolving auto service sector.
Ramp’s international expansion began in 2021 with Oman, followed by Bahrain, Qatar, the UAE, and Saudi Arabia. Apart from India and the Middle East, Ramp also provides its services to Kenya, Nigeria, and South Africa.
About 25% of Ramp’s clientele is from the Middle East.
“As a SaaS platform, we do not intend to have physical sales teams in these regions. We reach out to customers digitally and then sell to whoever the prospects are,” Kumar explains.
According to a GreyViews report, the India automotive software market size was valued at $1.10 billion in 2021 and is expected to reach $3.11 billion by 2029, at a compound annual growth rate (CAGR) of 14.1% from 2022 to 2029.
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The automotive aftermarket industry in the Middle East and Africa is projected to reach a valuation of $42 billion by 2027 and register a CAGR of 8% between 2022 and 2027, as per Market Data Forecast.
Navigating government policies, tax structures, and regulatory compliance are the major challenges in the MENA market. Ramp is investing in a technology layer to build strong capabilities and adapt to market and regulatory changes.
Ramp raised an undisclosed amount of funding in a seed round in 2018. Its clients include LNT, Evrest Fleet, Adnig Kobal, and Gulf Oil Limited.
Business and growth
The startup has so far served over 1,000 workshops across 9,50,000 cars in India. It has generated a total business of Rs 850 crore in India and internationally.
Ramp competes with garage management software including CarVue, Virtual Garage Manager, and MAM Autowork Online and fleet management software such as Samsara, Whip, and Fleetio.
The startup plans to expand to countries such as Tanzania, Zambia, and Uganda.
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Edited by Swetha Kannan