The Piramal Group, a research and diagnostics firm based in Mumbai, is partnering with the Associated Chambers of Commerce and Industry of India (ASSOCHAM), NGOs, and more than 25,000 doctors across India to create a new campaign called “helpyourbody.” As LiveMint reports, helpyourbody is a
crusade against chronic diseases, aiming to provide affordable medicines in rural areas.
The programme… will emphasize on imparting knowledge on healthy food for healthy body and target each and every individual.
Through the three phases of knowledge, action, and care (which is the Piramal tagline), the campaign will first work to partner with thousands of doctors, then make “helpyourbody” tests available and employ detection camps, and finally build communities and involve local NGOs.
Dr. Swati Piramal, Director of the Piramal Group, is quoted as explaining the dire need for this CSR initiative:
India is expected to be the chronic disease capital of the world with 70 million diabetics, 213 million hypertensive patients and 60 million suffering from arthritis by 2025. According to the WHO, the cost of chronic diseases, including welfare losses, is estimated to be Rs 15,01,200 crore by 2015.
With those those numbers providing motiviation, the campaign, according to the helpyourbody website, aims to minimize “economic loss by 2% every year and [earn] the nation Rs. 67,500 crores by 2015,” as well as save about 1 million human lives.