Plight of the offline businesses
Offline businesses especially in the unorganized sector find stiff competition from e-commerce businesses that offer good deals and discounts to consumers. That apart, offline businesses also lose out on the opportunity of connecting with potential customers online. Although online ads could be fruitful in buying them customer leads, these ads prove to be an expensive affair for limited reach. This problem gets amplified especially when the online businesses offer the best competitive prices in the market.
On the other hand users find it hard to access deals from the unorganized sector unless they visit these local vendors. Finding all potential stores/vendors are also difficult.
Addressing these concerns, Virinchi Software Pvt. Ltd.has come out with a product that will bring the deals and offers of unorganized businesses to the consumers based on their current location.
How DealGali deals with the issue?
DealGali is an application that provides fast and comprehensive deals to users and connects them with street or small sellers. Vendors can place their deals, offers, discounts and advertisements on DealGali.com. For buyers to get access to these deals and offers, they would have to install the DealGali application on their mobile phones, which will update them about the best offers, deals and discounts in the nearest location using GPS.
Though competition is stiff in this sphere with online players like Mydala, timesdeal, dealsandyou, groupon etc, yet Virinchi Software Pvt Ltd is quite confident about the success of the product. “Since our target audience is completely different with street-cum- small businesses. Also as we are dealing only with mobile applications, all our efforts and resources are highly concentrated and thus deliver quality. In addition, we use exact current location for a given mobile device to offer them information about deals that are nearest to them in terms of accessibility. This is a feature that sets us apart from all our competitors,” explains Abhishek Kumar, Founder, DealGali and Virinchi Software Pvt Ltd.
The main objective behind this idea is to bring all the business entities from street vendors to big brands, from nearby markets to shopping malls, organized to unorganized businesses, all under a single roof and to leave an indelible mark and exclusive identity. We execute our plan step by step, by providing best services, best possible offers, good technical services, establishing tie-ups with various mobile hardware companies to launch their mobile with inbuilt DealGali application.
DealGali.com will generate revenue by offering different kinds of packages to the vendors. Engagement with offline users and street-cum-small business entities being a real challenge, Virinchi Software Pvt. Ltd. is working on making this simpler and easier by using other latest technologies. Making life simpler for the vendors, DealGali has been designed to let them add their deal on DealGali via a SMS from his/her mobile phone with focus on speed and simplicity to broadcast offers. As for the buyers who are smartphone users, they are targeted through various social media platforms apart from local tie-ups with different organization/company that inform and educate them about the benefits of this app.
“The passion that our team has for this work can be realized from the fact that no member of our DealGali team has accepted the payment yet. The purpose of our project is to mainly benefit the customers. Profit is ancillary. We believe that a great product and service will bring pecuniary advantage on its own ” says Abhishek.