Startup Dhruv Tech Systems Unleashes the Power of “Mautovation- Mobile Automation"

Monday November 12, 2012 , 3 min Read

Dhruv Tech Systems is a “mautovation” (Mobile automation innovation) company that leverages the computing power of mobile and data management power of the cloud as an optional service to manage offsite data and transactions in real time.

“My fellow Directors Sandeep Pimpale and Ashutosh Samant have programming and projects background and are credited with First ever Indian On line Gaming Solution development and deployment. I come from a diversified career path of around 37 years spanning Banking and Financial Services, Electronic media, Convergence and ITES,” says Ravindra Deshmukh, MD, Dhruv Tech Systems (better known as UPASS-Universal Process Automation Services and Solutions).

"The Mobile handset acts as a Thick Client and talks to the back-end Servers via the GPRS Cloud. Wherever Spot Documentation is required, a Blue Tooth Printer is paired with the Handset," explains Sandeep.

One of their interesting projects includes an online Insurance Grievance Management System (IGMS) wherein they enable Cable MSOs to carry out over-the-air activations and service request management for DAS subscribers. This saves costs and time with integrated inventory management for CPE and billing and settlement of stakeholder claims. The service is offered on Mo-devices, PCs and also customer mobile later through short code messaging.

Primarily a SaaS model, Dhruv Tech Systems bills clients either on flat-fee basis or per transaction basis or income share basis for revenue generating APPs like money transfer and ticketing.

Talking about offshore development, Ravindra says that “I believe that while it earns decent money and precious forex, Indian companies should create solutions for Indian markets where computing devices are proliferating. Off-shoring is need for developed markets but should not become staple diet for the intelligentsia that India crops up every year in the form of brilliant students. It’s time that Indian IT output is not part of export surplus or rejects.”

Being in an innovative space the firm does not face head-on competition but usual challenges do crop up at times, like working capital gap, absence of funds that cater to their basic requirements and thus pushing them to heavy dilution. Also, the fact that they are small for PE funds is an issue.

“Currently we work in Indian market and enable effective management of monetary and non-monetary transactions. The former includes collections, sales with service provisioning, ticketing, remittance, retail banking, and the later includes customer acquisition, KYC verification automation, electronic proof of delivery, and field reports. Over the past 3 years we are maturing into a mobile technology platform that enables one or more functionalities for our clients. We have a full blown offsite ERP for cable TV that facilitates customer life cycle management for Digital Cable Systems,” says Ravindra talking about the various projects they take up.

Dhruv Tech Systems serves clients from banking, telecom cable TV, financial services, CBFI, custodian services and logistics space. A few commonly known names include YES bank, Ratnakar Bank, Tata Teleservices. Loop Mobile, L&T Finance Limited, CMS limited, Hathaway cable and Datacom, Atria Convergence, RVR Infra.

They were awarded the NASSCOM Social Innovations Honour 2011 by YES Bank post using their technology. YES bank was also nominated for Mobile Money 2012 Award by Connected World. The startup was also ranked 9^th among 50 fastest growing Indian technology companies by Deloitte.

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