World Breastfeeding Week (WBW) is an annual celebration which is being held every year from the 1st to 7th August in more than 120 countries with the goal to promote exclusive breastfeeding for the first six months of life which yields tremendous health benefits, providing critical nutrients, protection from deadly diseases such as pneumonia and fostering growth and development for the first time in 1991.
To spread awareness about the importance and benefits of breast feeding, Dhwani-Rural Information Systems is providing mass voice campaigns at subsidized rates in association with Digital Empowerment Foundation (DEF) India for the upcoming World Breastfeeding Week, 1st to 7th August. This initiative is intended as an attempt to integrate ICT and Development for increased awareness and information dissemination.
Dhwani is an initiative by a team of three students from Institute of Rural Management, Anand (IRMA). It is a start-up that offers contextualised application-oriented cloud telephony services to development organisations. They have developed a web-based tool that allows organisations to send out voice recordings as a mass voice call to multiple people simultaneously at the click of a button.
During this week, Dhwani and DEF are offering this tool for a limited duration to any organisation which wants to utilize it to spread awareness about breast feeding in its work area. It is also the 10th year of the constitution of Digital Empowerment Foundation(DEF), who have been active supporters of the initiative. DEF will assist the usage of this tool for the cause of breastfeeding awareness, by footing half of the total call costs, up to a maximum of 1,00,000 calls, for any interested organisation.If any organization wants to use this opportunity to join hands for spreading awareness about breastfeeding importance and benefits, all that’s needed is to fill up this form – Dhwani-DEF World Breast Feeding Awareness Form
Users are only expected to bear half of the call costs, and possess the data of the people to whom they wish to send the calls. The required data can also be easily acquired from the Primary Health Centres or using the Mother and Child tracking System(MCTS).
For any queries, you can write to firstname.lastname@example.org