Bangalore-based Mu Sigma acquires social media analytics startup,Webfluenz

Bangalore’s one of the most popular big data analytics startup, Mu Sigma has acquired Singapore-based social media analytics firm Webfluenz for an undisclosed amount.

Mu Sigma today is 3500+ member strong team with offices in Bangalore and Chicago. Dhiraj Rajaram who earlier worked with Booz Allen Hamilton started Mu Sigma in 2004. Since then, he along with his team have really scaled the startup to attract global clients from IBM, Accenture, Dell, Microsoft,etc.

Started in 2010 by Bharani Setlur and Harish Madabushi,  Webfluenz is a platform to monitor, analyse and manage social media and the real-time web.

A decade back, Mu Sigma provided an edge with their focus on big data analytics way before the world acknowledged and believed in it.

Mu Sigma is today valued at USD $1billion and has raised over USD $200 million from Sequoia Capital and other investors.

Delighted about the deal, Webfluenz has shared in their blog,

We are happy to announce that our startup has been acquired by Mu Sigma, one of the world’s largest decision sciences and analytics companies.

We are building on this along with integrating with other Mu Sigma products like muText and muESP to create next generation products that enable real time intelligence at the confluence of structured and unstructured data.

Mu Sigma empowers clients to take critical business decisions based on data-driven analytics and allows them to harness Big-Data to solve complex issues, institutionalizing data-driven decision making for leading corporations including a large number of Fortune 500 companies.

Webfluenz has been working with Mu Sigma on a variety of solutions and will add significantly to Mu Sigma’s products portfolio in serving our clients’ advanced needs going beyond traditional social media monitoring.

Speaking about the deal, Deepinder Dhingra, head of products and strategy at Mu Sigma,

Webfluenz will add significantly to Mu Sigma's products portfolio in serving our clients' advanced needs going beyond traditional social media monitoring.

Major Indian service based companies are trying to focus towards products and this move by Mu Sigma is in line with the same objective. The big data analytics market is heating up with global players and their products as against to the service based approach.

The need for good products in analytics domain is increasing with the scale of ever increasing data to draw insights from.

Big data analytics is going to major merger and acquisitions in the near future with major players acquiring early stage startups with niche quality products.