Advertisements! Don't we just hate them? But if advertisements are done right, they can be informative, insightful and entertaining. We don't need to look too far to see great examples of advertising done right. A few standout brands in India are Amul, Durex and Flipkart. One other advantage of advertisements is that they can bring down the price of otherwise expensive products.
Advertisements are also very effective if they can hold the consumer’s attention and fill them with a sense of intrigue or desire. With the smart watch segment about to explode with new releases from Motorola, Samsung and even Apple in the future, Tecsol Software is looking to place contextual ads right on smart watches.
Tecsol Software is a fast-growing tech firm from Bangalore delivering solutions for mobile, web, cloud and connected devices. They help startups and big brands create products that users care about. End user experience is their priority whether it is game development, mobile or web application development.
They are a full-service digital agency that creates amazing experiences through products & games built for startups and enterprise clients for smartphones, tablets and the web. They have launched a project to be a pioneering ad-mediation tech provider for wearable and connected devices, with Moto 360 being the preferred first device.
Tecsol Software was founded by Basil Abbas and Faraz Mohammed. They have a twenty member team.
Basil craves for creating products that bring a unique sense of joy by integrating technology into everyday living. He is a perfectionist who believes that the product must be beautiful, intuitive, efficient and effective.
Faraz is a fun-loving entrepreneur who means business. He never settles for anything less than the ideal. Faraz looks after the Embedded Systems & Power System Analysis business line at TECSOL.
VP, Sales & Marketing
Manjunath is a management professional with over eight years of overall experience spanning corporate as well as entrepreneurial experiences. He is passionate about digital marketing and entrepreneurship.
The manufactured smart watch comes with features to measure pulse rate, blood pressure and so on. Based on scientific research data from the past, they can set levels to determine whether the person is tired or hungry or even bored. The accelerometer motion sensing could also provide them hints about the user’s activity levels and psycho-physiological conditions.
Now imagine navigating through a maze of streets using Google maps, and suddenly an ad like this pops up. Your smart watch senses that you are hungry or tired and realizes that you need a cup of coffee to cheer you up. Such ads provide value to customers and fulfill their immediate desires, needs or pain points.
Customised Contextual Ads
The idea would be for the wearable to use some of your data to offer personalised suggestions. For example, if a device could detect that you were feeling tired, it might suggest a coffee at a nearby outlet, or if it noticed that it has been a long time since you have eaten anything, a local restaurant could display an advert for its services.
"Visual ads are the preferred mode although we do not see media type as a constraint. If there is a way to push customized visual ads, there is certainly a way to push auditory adverts as well. However we are yet explore use-cases for auditory adverts," said Manjunath Padigar during a chat regarding the medium on which these ads could be presented.
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- Moto 360
- Tecsol Software
- Basil Abbas
- Faraz Mohammed
- Manjunath Padigar