Whether you’re a student looking to earn some extra pocket money, or a senior citizen looking to do some work after retirement, there’s always an opportunity for part-time work. Realising the needs of people who are looking to work flexible hours, Ankit Bansal, himself an HR professional, launched Mykindofjob, an online commercial marketplace for such professionals, in July this year.
The Mumbai-based platform caters to a wide audience ranging from students looking at internship options to new mothers who are looking for part-time options, to retired people who can work for another 5 – 10 years, but need some flexibility with working hours. It also caters to experts who have already opted for flexibility by either choosing to freelance or set up their own small firm/company, but after a point find it difficult to take their services beyond their immediate circle of connections.
“However, the idea of Mykindofjob is not to be just a job portal. While jobs remain the pivot, the portal aims to be a place where one can meet or interact or network with like-minded people, engage with employers, follow people and companies, share experiences, market yourself if you are an expert, find avenues to monetise your innate individual skills, and much more. On the other hand, it gives corporates a concerted pool of talent currently unavailable on a single platform anywhere on the Web or otherwise. It gives them the opportunity to expand their talent pool, structure job descriptions to attract relevant talent, expand gender diversity and gain from the cost and loyalty benefits that arguably come with providing flexibility,” says Bansal, who is also the CEO.
The platform is currently bootstrapped and is yet to raise external funding. In a span of three months since its launch, the platform claims to have 100 plus registered corporates with over 5,000 registered users. It runs a freemium model for users and a fee-based model for corporates.
On his venture’s growth prospect, Ankit says he believes that he will be able to create at least one lakh additional jobs in the next 2 – 3 years. “Once successful, we plan to start rolling to other cities in the country. The idea is to ensure that we reach out to as many cities as we can so that we can impact many lives. Eventually, we look at ourselves as being a global company. And besides hiring solutions, our product will also offer solutions towards employer branding that competes on global standards and enrich the portal with user-friendly experiences.”
Market and competition
The online HR SaaS market is estimated to be around USD 3 billion. The market is dominated by giants like LinkedIn, Naukri.com, Monster.com and Timesjobs.com. Besides, there are other portals and many niche job portals that exists in the country that give direct or indirect competition to Ankit’s Mykindofjob.
Ankit explains that the challenge for any new player is to acquire a critical mass as soon as possible; he has embarked upon a comprehensive marketing campaign covering digital, social and offline channels. “In the niche of flexibility at work place, we don’t have any other competition. With the newly launched campaign, we expect to set our foothold in the segment in the coming months.”