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Looking to build a powerful online platform? Here’s how

Sromona Bhattacharyya
6th Feb 2017
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Whether you are a writer who is just try to make a name for yourself or if you are selling yourself to a potential investor, or even if you are trying to brand yourself in front of a target audience, selling remains as an important aspect of your job. A good online platform is one that gives individuals and companies a good leverage when it comes to being an influencer and being effective.

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In today’s online marketplace, if one wants to increase their online reach and effectiveness, there is a specific route that must be taken. A good online platform is marked by one where they can sell themselves or their products to anyone and with ease. Here is how you can build a strong online platform with just a little investment:

A website

In order to reach out to the masses, there should be a mechanism through which the masses can reach out to you as well. There is no better way to market yourself than starting up your own blog or vlog website for that matter. This is most definitely going to be your arena, where you decide the rules and you can shape it however you want to. It’s a very smart choice for an investment, especially if you want to be ‘discoverable’.

Podcasts

With the growing popularity of this handy tool form LinkedIn, podcasts are fast becoming a marketer’s favorite. Realistically speaking, in today’s fast paced day and age, people do not have the patience or the time to go through an entire article or a blog. Podcasts are helpful since they will let you publish without the actual hassle of having to write anything. You can literally ‘get into the heads’ of your listeners through their headphones and this is a convenient method for the listeners as well since they can hear your podcasts anytime, anywhere.

Develop a social media strategy

The easiest way to do this, without spending any money is to go online to figure out where your targeted audience is already hanging out. For instance, LinkedIn is the top most priority for all entrepreneurs when it comes to all things business. It’s very crucial to find out where your interests lie, what online platform they use and then go about from there. Try not to make the blunder of opening up an account on every networking site possible which will only result in chaos and confusion.

Post content

One thumb rule when it comes to building a strong online platform is to post relevant and relatable content consistently. The more the content, the higher the visibility. It really is a symbiotic relationship that most of us are aware of. Even if you hate writing, publish content by pushing out anything from pictures, video, or article links. It really does help a lot.

With the increasing competition on the virtual media platform, what is important is to secure a solid base through a strong online platform. Ensuring that will only help you and your brand to grow further and become customer favorites.

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