Prove it! 5 persuasive techniques to make that sale
Today, making a sale is so much more than simply closing a deal. You can't afford to make even a single wrong move or you will end up losing your customers to your competitors. From talking to your potential buyers about the challenges they face to figuring out a solution to those challenges, a sales pitch is only complete when you've done your research. Along with the importance of making great first impressions, you also need to know your product in and out in order to make the sale. Here are five persuasive techniques for making a sale.
Image : shutterstock
Customer testimonies
When your buyers have given your product good reviews, their written quotes make for great testimonials to show your future consumers. These testimonials should go beyond praising your product in one sentence. They should be a detailed account of why they will continue to avail your merchandise in the future. If you want your testimonials to have a greater impact, make use of statistics and numbers prudently.
Social popularity
If your product is being marketed on various social networking sites like Facebook and Twitter, gather the posts that have received maximum traction in terms of likes, comments, shares, and retweets and show this information to potential buyers. If your brand is maintaining a blog, scout for articles about your product that have received a large amount of views and share your social popularity with your clients to help them make a more informed decision.
Press coverage
Has your product been talked about in the most popular newspaper/magazine of the town? If so, carry that article with you to help support your claims when you are making a sales pitch the next time around. While deciding on which press coverage to include, make sure that the source that has covered your product is well-respected as you don't want your pitch to fall flat on its face when your potential buyer is unable to recognise the name of the newspaper.
Case studies
Give a brief example of a customer or two who benefitted greatly from using your product. Keep your case studies short and concise. Focus on the measurable aspect of the case study. For example, if your client was able to fight against malware because of your product, state that. If your product helped your customer reduce 50 hours of workload every week, make sure to include that. Numbers are the most persuasive aspect of any case study.
Survey results
If you've come across a study or a research that displays the effectiveness of your product, use that data the next time you make your sales pitch. However, while using such data, make sure you convey the information clearly and in layman terms so your customers don't have difficulty in understanding what it is that you're trying to say.
One of the biggest mistakes you can make while going for a sales pitch is to be unprepared for any product-related question that is thrown your way. Keep your pitch on-point and well-researched and you'll have your buyer's attention in no time.
