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Build the best and the customers will come

Munira Rangwala
6th Apr 2017
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We live in a world where there is a market for everything. If you, as an entrepreneur, manage to manufacture a product that people will love and are willing to pay for, customers will surely flock to you. While manufacturing a product, you need to keep the following two crucial things in mind. First, is your product solving a common and pertinent problem that people are facing? And second, is your product leaving a meaningful impact on the lives of your customers? If the answer to the above two questions is a yes, you have a winner on your hands. Here's making a case for manufacturing the best to attract customers.

Image : shutterstock

Image : shutterstock

Understand your customer's needs

Spending a day in the life of your customer is very important as it helps you derive enormous insight into how you can manufacture the best version of your product by simply observing your target user's behavior. Start by slipping into the shoes of your customer to feel what they feel. This means that you need to take time out to shadow your potential consumers, be near your audience, and observe their day-to-day lives. For example, if you want to create a face cream, use the best available face creams in the market and see the issues you face. Once you have narrowed down on the one thing that even the best face creams don't give you, manufacture a product to fulfil that need.

Design your product to best suit your customer's needs

Once you have managed to understand what your customers will need from your product, the next step is to define the look and feel of the product. Understanding basic user psychology and then designing your product accordingly will help you manufacture a commodity that your potential target audience will immediately relate to. Creating a user-friendly design will make sure that after you have created the product, your intended audience can use it seamlessly. For example, if you are manufacturing a mobile app that allows you to video call even without the internet, you need to design the interface in such a way that your potential consumer can use your app without any sort of difficulty.

Dare to be different

Today, there are set standards for every product. However, what entrepreneurs fail to realise is that uniformity is killing creativity. For example, every mobile app that is created follows a set design and layout. In the process of following established standards, we forget that somebody out there must have created those standards. While it is not practical to ignore these standards completely, as an entrepreneur who wants to create something different, you need to be willing to challenge the existing rules. When you figure out your user's behaviour completely, the best solutions will come to you automatically.

Creating a product that will best solve real user problems is sure to be a great hit among your consumers. Keep the above mentioned points in mind the next time you wish to manufacture a product that will break the market and you'll manage to accomplish just that.

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