The grand edtech opportunity in Bharat (and other top stories of the day)

With advantages like cheap data, social media explosion, and vernacular content, edtech startups now hope to attain a larger coverage of the rural market.

30th Jan 2020
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Much of India is driven by high levels of aspiration and the hope for a better future. And one cannot deny the importance of quality education to help bolster this drive. 


For long, quality education was associated with foreign universities, followed by metro cities. But then, technology changed everything. Thanks to it, quality education is now just a tap away. India's growing internet users, especially in rural areas, has facilitated the growth of edtech companies in Tier II and III areas of the country. 


With advantages like cheap data, social media explosion, and vernacular content, edtech startups now hope to attain a larger coverage of the rural market. Read more on the grand edtech opportunity in non-metro markets.


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