Don't give up - your startup fix for the week

Inventor and businessman Thomas Edison famously said, "Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time."

And that's what Amaresh Ojha did. The founder and CEO of Gympik, a Bengaluru-headquartered online marketplace for fitness centres and gyms, realised there is a lag on the fitness centre side and the startup was not able to capture the full business potential of the leads generated from Gympik.

Amaresh says, “We saw that despite the leads generated from our platform for fitness centres, whether in the form of calls, emails, or SMS, they were typically lost." The team chose a different path to success instead – software!

In March 2019, Gympik created its own software platform, called Traqade, which focusses on the requirements of the fitness industry and works on the software as a service (SaaS) model. Today, it has 500 customers for Traqade, all of them through the inbound sales route without any aggressive marketing.

After all, it's just like Edison said – "There is no substitute for hard work."

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