Funding in 2020 and outlook 2021: Indian startups show resilience amid pandemic and the way forward

In 2020, despite the many challenges due to the pandemic, Indian startups continued to battle hard, raising $9.4 billion across 881 deals, and adding 11 companies to the unicorn club. In this in-depth report, YourStory Research highlights key trends across the year and what 2021 has in store for us.
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Two months into 2021, the Indian startup ecosystem has already grabbed 125 deals raising $1.5 billion in funding. As we move forward in these turbulent times and into the ‘new normal’, it is evident that startups need to take in the lessons from the past to mark our way forward.

Despite the pandemic, Indian startups continued to battle hard with resilience and empathy. According to YourStory MediaResearch, the Indian startup ecosystem came full circle in 2020, as the total funding and number of deals reaching a similar state as in 2015, a year considered the tipping point for initiating the growth of startups in India.


Download YourStory Research's report on 2020 funding trends in the Indian startup ecosystem


Indian startups raised $9.4 billion across 881 deals from around 1,476 active investors in the ecosystem. While the funding amount reduced by almost 17 percent in comparison to 2019, the number of deals received a setback of around two percent.

This indicates that although investors adopted a cautious approach, they continue to diversify their portfolio and support existing portfolio companies with small ticket-size funding and follow-on rounds. 

The report shares more interesting insights. For instance, despite getting the third-highest number of deals, the amount of funding raised by the healthtech sector was $316 million. This is less than several other sectors, which secured much higher funding with fewer deals, such as foodtech (28), travel and tourism (8), and cleantech (10).

Also, for the first time in 2020, edtech made its way to the top three sectors in the period 2015-2020. As expected, a key role was played by the massive adoption of online education due to the lockdown, which boosted investors’ interest in the sector by several folds.

It is further observed that over the years, the number of deals with more than $100 million funding amount has reduced in the ecosystem.

This only indicates how cautious the investor ecosystem has become, aiming for a diversified pool of investments as well as increased willingness to test the waters in uncharted territories.

At the same time, post the COVID-19 battle, the rise in technology adoption led to investor hopes riding high on sectors integrating new-age technologies such as deep tech, adtech, insurtech, media and entertainment tech, space tech, defence tech, and drone tech. Investors were also observed to show interest in a few offbeat areas such as celebrity commerce, gig services, sports tech, and security solutions providers. 

The 2020 Annual Funding Report by YourStory Research aims to highlight the growth of the Indian startup ecosystem through three phases: evolution (2015-2017), innovation (2018-2019), and democratisation (2020). While “pivot and persist” was seen as the survival strategy for many, the addition of 11 unicorns, rise in the number of tech IPOs, as well as continued momentum in the M&A landscape, was encouraging. 

The report also highlights 11 key trends that defined the year 2020 for the Indian startup ecosystem. A few of these include:

  • The upswing in telemedicine: Patients switched to video and audio doctor consultations, and began using fitness and wellness applications to track their health and pre-screen themselves. Online pharmacies also gained ground as the lockdown compelled people to stay indoors. 
  • The live coding boom: The Indian government’s National Education Policy 2020 mandated schools to initiate coding classes for students from Class 6VI onwards to help build analytical skills from a young age. The rollout of the new reforms in August and the event of BYJU’S acquiring WhiteHat Jr. spawned an all-new wave of live coding startups. 
  • Increased adoption of farm-to-consumer (F2C) brands: From fresh fruits and vegetables to meat and dairy, online direct-to-consumer (D2C) platforms gained a significant edge over traditional food and grocery retail. The shift in business models and distribution channels and contactless doorstep deliveries of products also adhered to stringent social distancing norms. 
  • Online gaming’s meteoric rise: Gaming startups witnessed a good uptick in new users and hit record app engagements during the lockdown. From being a historically under-financed sector, gaming startups became the darling of local and global investors in 2020. 
  • Grocery ecommerce gaining ground: While incumbents in the segment ramped up their presence in the aftermath of the lockdown, the year also saw the entry of new, deep-pocketed grocery commerce platforms. The festive quarter was the cherry on the cake, with other categories also showing swift recovery and surpassing 2019 in terms of gross merchandise volumes.
The report offers an in-depth view of the state of funding activity and key trends in the Indian startup ecosystem in January-December 2020, a comparison across 2015-2020, and an outlook of what 2021 has in store for us. 

It also depicts the current landscape of active investors in India, Tier-I to Tier-II and III inclination, sectoral landscape, business model-wise distribution, sectoral landscape, and more.


You can read YourStory Research's in-depth report on 2020 funding trends here.

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Download YourStory Research's report on funding trends in the Indian startup ecosystem in 2020 here.

Edited by Saheli Sen Gupta

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