Femtech startup Gynoveda eyes foreign shores
In 2019, a personal pain point and a predilection for Ayurveda led Rachana Gupta and her husband, Vishal Gupta, to launch Ayurveda-based femtech startup Gynoveda.
According to a Frost & Sullivan 2018 report, femtech is the “next big phenomenon in the women’s health market” and has 50 percent of the global population as target customers and a market potential of $50 billion by 2025.
In 2019, a personal pain point and a predilection for Ayurveda led Rachana Gupta and her husband, Vishal Gupta, to launch Ayurveda-based femtech startup Gynoveda.
The tech-enabled platform, which focuses on women’s menstrual health, claims to have built the world’s first gynaecology robot, which uses artificial intelligence (AI) to identify menstrual abnormalities and prescribes Ayurvedic supplements.
The initial investment of $2 million came from the couple’s personal savings, who had one aim — “combining technology, content, and Ayurveda to solve period problems.”
claims to have delivered two lakh orders since inception and is seeing a 40 percent monthly growth in revenues.
It is also getting some interest from Australia, New Zealand, Nigeria, the US, and Southeast Asian markets, where it has piloted deliveries already.
Click here to find some useful tools to help you find the nearest vaccine centres in real-time.
The Interview
An interesting conversation with Raj Shamani on the changing forms of content as he discusses how he creates his content. Watch #InfluencersInc by YourStory.
Editor’s Pick: App Friday
According to a KPMG report, the pandemic was a tipping point for online gaming in India, with 433 million users playing games online in FY21. Parallel to this, the video creators’ economy is also buzzing with growth as more and more creators join existing club influencers.
Homegrown app is banking on both with its creator-led social gaming and live streaming app. The app hosts live games, especially popular Indian household games such as Tambola, Chidiya Udd, Musical Chairs, Quiz, all hosted live by creators. Read more.
Startup Spotlight
How this ixigo-backed startup organised intercity bus travel
According to industry estimates, Indians take — under normal circumstances — over five billion intercity bus trips a year, making the country one of the largest bus travel markets in the world.
However, the market is unorganised, and there is a trust deficit. Several tech-led mobility startups are trying to solve this “trust deficit” and organise the fragmented intercity bus travel market estimated to be worth $20 billion. is one such player. Read more.
News & Updates
- At TiE Delhi-NCR’s India Internet Day, while sharing the secret of Urban Company’s top score, Abhiraj Bhal, Co-founder and CEO, said, the unicorn functions as a formalisation and transformation platform for gig workers, and the workers associated with the Urban Company earn much more than they earned in their unorganised avatar.
- Internal combustion engine vehicles are a remnant of the past, and new transport solutions like electric vehicles are trying to fix this archaic system by making mobility universally accessible and sustainable, co-founder Bhavish Aggarwal said on Thursday.
- Bengaluru-based telemedicine and mobile health startup Practo has forayed into the secondary care market and unveiled over 50 Practo Care Surgery Experience Centers in six cities, including Bengaluru, Mumbai, Pune, Delhi-NCR, Hyderabad, and Ahmedabad.
- According to consulting firm , the 2021 festive sales GMV is expected to grow 30 percent year-on-year to $4.8 billion during the first week of the festive season and potentially clock over $9 billion GMV during the entire festive month.
- Conversational messaging company on Thursday said it has acquired New Jersey-based Dotgo. This acquisition will help Gupshup solidify its IP-based conversational messaging platform. Dotgo will also help its accelerate growth into Africa.
Before you go, stay inspired with…
“Digital was the only way if we wanted to reach women beyond cities.”
— Rachana Gupta, Founder, Gynoveda
Now get the Daily Capsule in your inbox. Subscribe to our newsletter today!