Striving towards sustainability

D2C food brand True Elements, which offers healthy breakfast and snacks, is working towards a greener planet by following sustainable practices.

Striving towards sustainability

Saturday June 04, 2022,

3 min Read

Hello Readers,

Being a clean and healthy brand is not enough if we don’t take measures to protect the environment, believes Puru Gupta, Co-founder and CEO, True Elements.

Hence, True Elements, the D2C (direct-to-consumer) brand offering healthy breakfast and snacks, is ensuring sustainable practices are set in place to work towards a greener planet.

Founded by Puru and Sreejith Moolayil in 2014, True Elements has been certified as both ‘Clean Label’ and ‘100 percent wholegrain’ by leading US-based non-profit organisations. The company claims it is driven by providing ‘True Nutrition’ with ‘True Transparency’ and ‘True Sustainability’.

True Elements is re-charting the ethos of home-grown food businesses and is a responsible, sustainable, and conscious startup.

With a robust product innovation pipeline, rapidly increasing offline distribution in both domestic and international geographies, increasing brand awareness and salience, and high repeat rates of over 65 percent, it is important to look at sustainability along the way, believes True Element. 

Read the story here.

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Before you go, stay inspired with… 

Vishwanath V
“At early-stage, founders need a believer rather than an investor and remove a lot of fundraising headaches.” 

— Vishwanath V, General Partner, 8i Ventures

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